#UnderdogBites: How to Build a Brand (Not Just a Business)
JAYSON WALLER UNLEASHED
Jayson Waller
4.4 • 649 Ratings
🗓️ 16 August 2021
⏱️ 14 minutes
🧾️ Download transcript
Summary
Many confuse the difference between a business and a brand
A business is your foundation, your product and the services you offer. It’s what your business model is made for. Before you create a brand, you need a business as the starting point!
A brand is an emotional connection to that business! It’s the personality behind the business that you are promoting to your audience to get them intrigued in what you are selling or offering.
DO NOT RUSH YOUR BRANDING! Building a brand also does NOT happen overnight. This takes TIME! The more your business grows and evolves, you’ll form a much clearer vision of your brand’s voice and identity, that will better resonate with not just your product/service but your audience as well.
Links:
Follow True Underdog on IG: www.instagram.com/true_underdog
Reach out to Jayson directly at jayson@trueunderdog.com
Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/
Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam
Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com
Timestamps:
00:53 - It takes time.
01:35 - You Gotta build a brand.
02:59 - Market Everywhere.
05:56 - You have to be the face of your brand and not just a logo.
17:21 - Be aggressive in marketing but patient in results.
18:47 - The Brand should carry value.
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Transcript
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| 0:00.0 | Jason Waller here, True Underdog podcast and YouTube channel. |
| 0:04.8 | Listen, make sure you subscribe today. |
| 0:06.7 | You can go to IHeartRadio, Spotify, Apple Podcast. |
| 0:10.4 | You can go to our YouTube channel, True Underdog, |
| 0:12.4 | or you can visit True Underdog.com and subscribe to all of it. |
| 0:16.1 | Damn, bam, true underdog. |
| 0:19.3 | Damn, am, unleash the power with me. Bam, bam, bam. I'm building underdog. Damn. I'm unleashed the power with me. |
| 0:22.3 | Damn. |
| 0:25.0 | I'm Jason Waller here with the true underdog. |
| 0:31.3 | Top three entrepreneur podcast. |
| 0:33.9 | Thank you to all the listeners and the fans out there. |
| 0:36.9 | But today's episode is going to be |
| 0:38.0 | an underdog's bite. And this one's special to me. It's how to build a brand, not just a business. |
| 0:44.0 | I get questions all the time like, dude, how did you build your brand? How did you get this concept |
| 0:48.7 | to get people to follow you or follow your brand to help elevate the business and comes down to a few things. |
| 0:55.0 | One, it takes time. |
| 0:57.3 | You really have to take the stairs. |
| 0:58.7 | There's no elevator. |
| 0:59.5 | It is one little subscriber, one little follower, one little employee, one little customer at a time. |
| 1:04.3 | There is no giant mass net that gets your brand up there fast. |
| 1:08.2 | If there is, I haven't seen it. |
| 1:09.6 | It's not what I've built. |
... |
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