Uncovering the $7 trillion reputation economy
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 17 February 2026
⏱️ 38 minutes
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Summary
Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders — from Howard Schultz at Starbucks and Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. duBrowa explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decide whether, when, and how to speak up.
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Transcript
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| 0:00.0 | One of the biggest scaling breakthroughs founders have is realizing they don't have to do it all. |
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| 0:42.6 | As your company scales, the hardest part isn't ambition, it's alignment. That's why Atlassian |
| 0:49.2 | built the teamwork collection, an AI-powered teamwork platform designed to help teams move faster together. |
| 0:55.8 | By connecting Jira, Confluence, Lume, and Rovo, teams can easily align work to real business |
| 1:01.8 | goals, plan and track progress together, remove knowledge silos, and access the real magic |
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| 1:23.6 | On Masters of Scale, we talk a lot about inflection points, those moments when a technology stops |
| 1:30.1 | being optional and starts being fundamental. AI presents one of those moments and behind every |
| 1:36.5 | breakthrough, whether it's medical research or education or even cinematic visual effects, |
| 1:43.5 | there's infrastructure most people never see. |
| 1:46.8 | As the essential cloud for AI, core weave is building that foundation. |
| 1:52.0 | It provides a purpose-built AI cloud designed specifically for pioneers at leading AI labs and |
| 1:58.3 | enterprises ready to power the biggest ideas and the boldest ambitions. |
| 2:03.8 | Ready for anything. Ready for AI. To learn more about how CoreWeave powers the world's best |
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