Inside the business of hosting the Super Bowl
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 19 February 2026
⏱️ 35 minutes
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Summary
The Bay Area is in the midst of something unprecedented: playing host to the NBA All-Star Game, Super Bowl, and FIFA World Cup games back-to-back-to-back. It usually takes years of planning and expert navigating of local politics to pull off even one of these events. Host Jeff Berman talked with the person responsible for making it all happen behind-the-scenes: Zaileen Janmohamed, CEO of the Bay Area Host Committee.
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| 1:38.3 | I don't think I really fully realized how visible this space was going to be and how political it was going to be. |
| 1:47.5 | I had no idea. |
| 1:49.5 | To say that pulling off an event as large of the Super Bowl is a massive multi-year project may be the understatement of the year. |
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