UNCHAINED: How Crypto Tokens Get Launched and How That's Evolved Over Time
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 21 August 2024
⏱️ 59 minutes
🧾️ Download transcript
Summary
Leaders from Flowdesk, a market maker doing billions in volume, reveal the complexities of token launches and crypto OTC markets.
In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.
Show highlights:
- Reed’s and Hanson’s backgrounds and what Flowdesk aims to do
- How market makers work with token issuers
- How a token issuer decides where to launch their tokens and what market maker to choose
- Why Binance and OKX are the most desirable exchanges on which to list a token
- Whether the crypto markets have changed with the launch of spot ETFs
- The ideal ways to launch a token, and why it’s important to analyze the type of token
- How points systems have affected the go-to-market strategies
- How the low float/high FDV coins have affected whether Flowdesk engages with a new project
- The benefits of OTC trading and how crypto OTC differs from TradFi OTC
- The challenge of having multiple banking relationships
- How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk
- Why solving fragmentation is the next big opportunity, according to Hanson
- Whether the result of the U.S. elections will affect Flowdesk’s business
- How the halving and bitcoin ETFs have affected miners
- The significant differences between the prices of locked tokens vs. their market price
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Guests:
- Reed Werbitt, US CEO of Flowdesk and
- Hanson Birringer, Head of OTC Sales of Flowdesk
Unchained Podcast is Produced by Laura Shin Media, LLC. Distributed by CoinDesk.
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Transcript
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| 0:00.0 | Thanks for listening to Unchained, your no-hype resource for all things crypto, on the CoinDesk Podcast Network. |
| 0:06.5 | You can also listen to the episodes on the Unchained feed earlier if you subscribe there. |
| 0:11.7 | Plus, check out all our content on our website, Unchained Crypto.com. |
| 0:16.4 | If there is no interest in a particular project, there's no utility in that project or the market |
| 0:22.0 | deems that project to be useless, there's really not much that a market maker can do to kind of |
| 0:28.1 | revive that project. We can only do what we can do and that's to provide the service that we, you know, |
| 0:33.6 | are in contract for. |
| 0:39.0 | Hi, everyone. Welcome to Unchained. You're no hate resource for all things crypto. I'm your host, |
| 0:43.6 | Laura Shin, author of The Cryptopians. I started coming crypto nine years ago, and as a senior |
| 0:48.8 | editor of Forbes was the first Mainstream meter porter to cover cryptocurrency full-time. |
| 0:53.0 | This is the August 20th, 2024 episode of Unchained. Get ready for the world's largest crypto event, Token 2049 Singapore, September 18th to 19th. |
| 1:03.8 | While G. Sreeny Boston, Richard Tang, Arthur Hayes, and 300 others will hit the stage, joining 20,000 |
| 1:10.2 | attendees. Visit token 2049.com for 15% off |
| 1:15.0 | with the code unchained. Link in the description. Mantles Ameth is now the fourth largest LST |
| 1:21.2 | with $1.3 billion in TVL. Ameth offers holders cumulative incentives and airdrops, in addition to native ETH-POS yields. |
| 1:29.3 | This includes exclusive rewards like Eigen and Cook. Check it out at m-eath.mantle.xy-Z slash campaigns. |
| 1:36.5 | Pocodot is the original and leading layer zero blockchain with over 2,000-plus developers, |
| 1:41.3 | and the Pocodot 2.0 upgrade will be a massive accelerator for the ecosystem, |
| 1:46.0 | making it faster, more secure, and adaptable. Perfect for GameFi and DFI to build, grow, and |
| 1:52.0 | scale. Join the community at Pocodot.network slash ecosystem slash community. |
| 1:58.9 | Today's guests are Reed Warbit, US CEO Flo Flowdesk, and Hansen Beringer, head of U.S. |
| 2:04.9 | sales at Flowdesk. |
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