Unbound - When a Brand Represents Your values

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 July 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Polly Rodriguez, co-founder and CEO of Unbound, dives deep into the psychological and emotional aspects of entrepreneurship. She explains why it’s so important for founders to be open to sharing their stories vulnerably and authentically. She offers examples of how her brand authentically represents her values, and how it’s created a supportive community for the women she serves. All this and more.

In the second part of this episode, Polly talks about Why storytelling is so important for start-ups; setting a brand apart; Why opening up to becoming vulnerable and transparent is emotionally exhausting; Why she is so passionate about mentoring founders and helping them through the fundraising experience; the battle of facing constant rejection; How entrepreneurs being vulnerable to sharing upsets, mistakes, and low moments is incredibly valuable; Why she focused on “affordability and accessibility” in creating first 10 products; organic lubricants, alternative designs for vibrators, dual-purpose jewelry; How the brand engages the community; gaining repeat purchase rates; supporting different causes and non-profits, creating different spaces for activism; What differentiates Unbound from other competitors; medical-grade silicon, better products; the brand-image, diversity; the team of eight women in NYC.

Join us while Ramon Vela interviews Polly in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Unbound visit: https://unboundbabes.com/

Fenix Commerce - https://www.fenixcommerce.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	So our best seller is our Bender Vibrator, which is really viable.
0:27.2	So for a lot of people who are buying these products for the first time, you know,
0:31.7	even giving yourself permission to masturbate for women in particular is like a huge step forward.
0:37.2	And so with Bender, for most people, stimulation is either, for people with labia's vaginas,
0:44.0	stimulation is either external where the clitoris is or it's internal.
0:48.4	And a lot of people don't even know.
0:49.9	Like they're like, well, I don't even know.
0:52.0	So Bender does well because it's really pliable and allows people to explore what will work for them.
0:58.5	And we have a wand vibrator that does really well.
1:03.8	It's super powerful.
1:05.3	And then we have enhanced lubricants that are organic and have peppermint oil which increases blood flow
1:11.8	so it gives kind of a tingling sensation.
1:17.7	Every day a different brand tells me that they need to hire a market or ASAP, but they can't
1:25.5	find someone they trust. That's why I refer them to marketer hire.
1:30.3	If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work,
1:35.3	such as Facebook or Google Ads specialist, growth marketer, social media maven,
1:40.3	or an expert in another marketing role, give marketer hire a try.
1:45.2	They have extensive experience and come from some of the best companies like Uber,
1:49.0	Headspace, Swell, Third Love, among many others.
1:52.3	And guess what? It's simple and it's fast.
	...

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