Unbound - When a Brand Represents Your values
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 28 July 2020
⏱️ 31 minutes
🧾️ Download transcript
Summary
In the second part of this episode, Polly talks about Why storytelling is so important for start-ups; setting a brand apart; Why opening up to becoming vulnerable and transparent is emotionally exhausting; Why she is so passionate about mentoring founders and helping them through the fundraising experience; the battle of facing constant rejection; How entrepreneurs being vulnerable to sharing upsets, mistakes, and low moments is incredibly valuable; Why she focused on “affordability and accessibility” in creating first 10 products; organic lubricants, alternative designs for vibrators, dual-purpose jewelry; How the brand engages the community; gaining repeat purchase rates; supporting different causes and non-profits, creating different spaces for activism; What differentiates Unbound from other competitors; medical-grade silicon, better products; the brand-image, diversity; the team of eight women in NYC.
Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.3 | So our best seller is our Bender Vibrator, which is really viable. |
| 0:27.2 | So for a lot of people who are buying these products for the first time, you know, |
| 0:31.7 | even giving yourself permission to masturbate for women in particular is like a huge step forward. |
| 0:37.2 | And so with Bender, for most people, stimulation is either, for people with labia's vaginas, |
| 0:44.0 | stimulation is either external where the clitoris is or it's internal. |
| 0:48.4 | And a lot of people don't even know. |
| 0:49.9 | Like they're like, well, I don't even know. |
| 0:52.0 | So Bender does well because it's really pliable and allows people to explore what will work for them. |
| 0:58.5 | And we have a wand vibrator that does really well. |
| 1:03.8 | It's super powerful. |
| 1:05.3 | And then we have enhanced lubricants that are organic and have peppermint oil which increases blood flow |
| 1:11.8 | so it gives kind of a tingling sensation. |
| 1:17.7 | Every day a different brand tells me that they need to hire a market or ASAP, but they can't |
| 1:25.5 | find someone they trust. That's why I refer them to marketer hire. |
| 1:30.3 | If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work, |
| 1:35.3 | such as Facebook or Google Ads specialist, growth marketer, social media maven, |
| 1:40.3 | or an expert in another marketing role, give marketer hire a try. |
| 1:45.2 | They have extensive experience and come from some of the best companies like Uber, |
| 1:49.0 | Headspace, Swell, Third Love, among many others. |
| 1:52.3 | And guess what? It's simple and it's fast. |
... |
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