Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

Yeah, I mean, I think the key now, especially as we're living in such a, more so than ever,

at least it seems that way to me, political climate, is you have to do it authentically.

And I think I see a lot of companies that throw themselves into a narrative where it's kind of like,

well, who are you to like comment on this, you know? And I think it's important whether it's like

Harbor Wild, like there are two female founders who are standing up for something that

personally affects them. For us, it's similar where it's like we're going to vouch for Planned

Parenthood. You know, most recently in the Black Lives Matter movement,

we've done two different fundraisers. One, specifically focused on sex workers here in New York,

because we believe that sex workers work. It's the oldest trade in the world, and it should be

decriminalized. And now we're actually doing one right now that benefits trans folks, specifically black trans folks. And you have to come

from a place of authenticity and you have to really focus on where does my voice add value? Because

if it's like Pizza Hut throwing their ring in, you know, throwing their hat in the ring for like

Pride Month and they're really not offering anything where it's like okay are you

actually financially supporting organizations are you and I just pick Pizza Hut as like a

random example like no hate to Pizza Hut grew up eating it love the cheese of the cross

and all that stuff but but but but I do think you know um that Naomi from Tomboe X

was also on the show and they're another great example of an

organization where it's like you have to lean into your values and you have to like create

an opportunity for your customers to partake and support those values but it has to be

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