5 • 145 Ratings
🗓️ 27 March 2023
⏱️ 79 minutes
🧾️ Download transcript
This episode is brought to you by Sendlane.
Becca and Jess say, “It is the utility. They are so practical and I love the idea that you should have things in your home that serve a purpose and that you believe to be beautiful. And to me I still have the original locker that I literally picked up off the side of the street because it's a reminder of the beauty that I saw in this rusty old banged up locker that really needed a lot of love to make it practical… it's got a story, it's got history and metal furniture ages gracefully, you know, whereas something that's made out of MDF if it gets wet or it gets soggy the edging peel off it.”
Today, we interview Becca Stern and Jess Gray, Co-Founders of Mustard Made. Mustard Made has reimagined old school lockers to make them pretty + practical for your home, work space + kids' rooms. They’re here to make life a little more tidy.
Mustard Made was founded by Becca and Jess, two sisters living on opposite sides of the world who always had the dream of building a business together.
We discussed:
* What they are both grateful for
* What they were doing before the brand
* What was it about lockers that excited them enough to start the brand
* The power of the brand’s vision
* The multiple challenges faced by the brand including packaging, fire on boats, Suez Canal, sandstorms, typhoons and more
* Their secret for getting through hardships ~ not being surprised when things happen (expectation & acceptance)
* Their story of launching in America
* Putting “problem solving” as your job description as an entrepreneur
* Supply Chain issues and why they now add in buffers to delivery dates
* A review of their product: lockers and more…
* The challenges of scaling the business
* Their 3 core values
* Why it’s important to define who you are and who you want to be
* As the business grows, so should you as an entrepreneur
Join Ramon Vela, Becca Stern and Jess Gray as we break down the inside story of Mustard Made on The Story of a Brand.
For more on Mustard Made, visit: https://www.mustardmade.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
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This episode is brought to you by Sendlane.
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0:00.0 | I actually have a really cute story about that. |
0:02.8 | A lady who she called like our Australian phone number, |
0:07.7 | which happens to be my phone number still because you're telling the world that. |
0:12.4 | That'll be my phone number. |
0:14.4 | It's cool. |
0:14.7 | I'll have a chat with you. |
0:16.3 | And she happened to live a two minute bike drive from my house. |
0:20.0 | And she normally had her her niece would |
0:23.2 | come and build the lockers for her. Turned out she had already had five lockers and she had bought |
0:27.8 | her sixth one which was our biggest one and she, her niece couldn't help her so she was wondering what |
0:33.3 | she could do because she was quite old and yeah, didn't know if she was going to be able to put |
0:38.8 | it together so i you know i looked up her address in our system like you were literally two minutes |
0:43.5 | away from me i'll come round i'll see you on saturday i'll be there at this time popped on my bikes |
0:48.3 | cycled around had a lovely chat with her it turns out we had loads in common and she loved |
0:53.0 | had a really similar vintage style to me, which was awesome. |
0:56.3 | And she said at the end, she was like, this was like, if your iPhone broke and you call up Apple and Steve Jobs comes around to fix it. |
1:07.4 | I was like, well, I mean, not quite that, but it's very flatted. |
1:11.6 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
1:28.9 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they |
1:33.8 | purchase. So each week, I interview the founder of a consumer brand, unpacked our story, |
1:38.9 | their products, their mission, so you can decide which products are worth buying and which |
1:43.5 | brands are worth supporting. |
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