FanLoveBeauty - 100% Natural & Vegan Ingredient Lip Balm

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 July 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second half of this Feature Ginger King, Founder of FanLoveBeauty elaborates on her interesting decision to focus on the small, specific niche of public speakers. She gives a glimpse of future products set to join Fan Love Beauty. She also talks about her passion for social causes and how her brand is helping to make a positive impact in the world. All this and more

In the second part of this episode, Ginger talks about Why she focused on the niche of public speakers for her lip balms; how she modeled her marketing strategy after MAC cosmetics; What is the vision for the future of Fan Love; When her new hand cream will be launched; Which social causes she is passionately advocating through her company- “save the bees” and suicide prevention; How she connected with Shark Tank’s Daymon John over Twitter; Why she didn’t include sunscreen in her lip balm and why she’s passionate about her high-quality ingredients, and more.

Join us while Ramon Vela interviews Ginger in Part 2 of this episode and listen to her share the inside story of a brand.

For more on FanLoveBeauty visit: https://www.fanlovebeauty.com/

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:23.7	How many emails do you have unread right now?
0:28.5	A hundred, a thousand, more?
0:31.4	Now how many unread text do you have?
0:34.6	Probably none.
0:36.3	This is why over 600 of the most innovative retailers rely on
0:40.9	attentive, a personalized mobile messaging platform. With attentive, brands reach more mobile
0:47.8	shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message
0:53.8	than email.
0:55.0	Visit attentive mobile to request a demo and let them know that you heard it here on the story of a brand.
1:01.0	Is your marketing ROI being held hostage by mystery traffic or overreported metrics?
1:08.0	Inquirer Labs uses post-purchase surveys to fill attribution gaps and add
1:14.0	qualitative context to marketing analytics. In other words, they emphasize people over pixels
1:19.8	and measure the unmeasurable. And they deliver some of the much-needed performance transparency
1:25.1	using the one source that doesn't have a hidden agenda,
1:29.3	your customers. Check out inquirelabs.com forward slash commerce focused to see why better
1:37.3	attribution is just one question away.
1:41.7	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:50.0	So definitely one big trend is going to be, I think, even more health conscious, right? Most people are going to be more health conscious.
	...

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