Arthur Gallego - Accelerators, Entrepreneurship, and Expo West!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 March 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Arthur says, “I think part of the entrepreneurial journey in our country is that everyone thinks it is so damn easy. The success stories we’ve read about. The billion dollar exits that are so far and few between. I think it's disillusioning when they see that, because this is a blood, sweat and tears industry to build something.”

Today, we interview Arthur Gallego, CEO of Gallego & Co Marketing and a 2023 SKU Mentor. Arthur is the preeminent Food & Beverage marketing expert and has worked with clients such as OLIPOP, Health-Ade Kombucha, Vita Coco, Flow Spring Water, LifeAid, BulletProof 360, CANN, Hop WTR, Chomps, Vervet and more.

We discussed 3 major topics: 1) Why an Accelerator?, 2) Entrepreneurial Psychology, and 3) What to look at Expo West 2023

* What is SKU?
* Difference between incubator and accelerator
* What Arthur likes about SKU
* The SKU 2023 Track
* SKU vetting process
* What makes a good accelerator?
* What the SKU process looks like?
* Entrepreneurship Psychology, including single mindedness, Shark Tank Affect and more
* How to become more emotionally aware as an entrepreneur
* Going to Expo West 2023
* Trends to look for at Expo West and in Food & Beverage
* And so much more…

Join Ramon Vela and Arthur Gallego as we break down the inside story of Gallego & Co Marketing and a 2023 SKU Mentor on The Story of a Brand.

For more on Gallego & Co., visit: https://www.gallegoandco.com/
For more on SKU, visit: https://sku.is/

For more on Natural Products Expo West, visit: https://www.expowest.com/en/home.html

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	If you're a smart entrepreneur, you know you have to evolve psychologically mentally.
0:06.0	You've got to continue to expose yourself to new thinking and new ways to run your business
0:11.7	and grow it.
0:14.0	And yet, so it's an interesting juxtaposition because if you study a lot of entrepreneurs,
0:23.3	what gets them to where they are at if they're successful is an almost single-mindedness, right? And that drive. And yet, you know, you know, I did
0:32.4	this when I was running Sundays. I mean, that thing consumed my life. And in that are lots of, you know,
0:41.4	triggers for help issues, physical and mental. And this is for any entrepreneur. You know,
0:47.0	I have a friend who runs a very successful design business. And I mean, he's one of the top
0:52.4	interior decorators in the country.
0:54.5	And he's doing the White House now.
0:55.8	His name is Mark Sykes.
0:57.0	And when he was running his business at the beginning for like eight years, I mean, he was barely getting in a workout, you know?
1:05.3	And I think that we need to take the time, of course.
1:10.0	It's very rote to take care of ourselves, but you've got to
1:14.3	find a balance between that single focus, that hard drive to make it with regularly taking a step
1:26.2	back and saying, oh, I don't know this, or, you know, I do need help with that,
1:32.1	or I am going to stop today. And when it's yours and, you know, you're a co-founder or a founder
1:38.2	or whatever, it's very hard to let it go even for a few hours.
1:53.2	Thank you. very hard to let it go even for a few hours. This is the story of a brand, a podcast that helps people learn the story behind their
1:58.1	favorite consumer products.
2:00.0	I'm Ramon Vela, and I believe that people want to know more about the brands and products
2:04.7	they purchase. So each week, I interview the founder of a consumer brand, unpack their story,
	...

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