Ultimate 2025 Real Estate Email Newsletter Gameplan

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 11 December 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand. In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action. Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for: Subject lines Email frequency Leveraging listings Valuable content Driving engagement Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition. In this episode, they discuss… 0:00 – Mass email strategy 3:15 – Vanessa’s email marketing strategy 6:28 – The subject line 12:18 – Results of email marketing 15:08 – Weekly frequency 19:25 – Mistakes & where to start

Transcript

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0:00.0	Stop sleeping on your email newsletter. In 2025, your email newsletter may be your very best
0:05.4	one to many marketing ticket for nurturing your database contacts, your sphere of influence,
0:10.3	all the buyers and sellers in your marketplace. This is the podcast to learn about your email
0:14.8	marketing strategy in 2025.
0:20.2	I don't really get it, but lots of real estate agents sort of sleep on email marketing
0:25.5	newsletters.
0:26.3	They think they don't work.
0:27.4	They think they're old school.
0:28.5	They've tried that and didn't really work.
0:30.2	They think it's maybe a little bit too intimidating or technical because they hear all these
0:33.5	fancy terms like deliverability and spam traps.
0:37.0	They don't know what it means, so they move
0:38.1	on. And if that's you, if any of those speak to you, then this is an episode that's absolutely for you.
0:43.0	Today it's an interview with Vanessa Riley. She's a rock star realtor in Atlanta, Georgia,
0:47.0	who is going to give you a very practical approach to find a success with email marketing.
0:51.1	I think that email marketing, your newsletter, a weekly email newsletter to your
0:55.4	database, could be the ticket, the ultimate one to many marketing mechanism for nurturing the referrals,
1:01.8	the listings, the buyers, and opportunities out of your database of contacts and leads. And if you're
1:07.1	looking for a simple way to do it, ideas for what could be in my newsletter, how do I do it in a way that's not overly technical or complicated, this is absolutely the right
1:15.1	episode.
1:15.7	So welcome to this week in marketing.
1:17.5	My name is Jason Pantana.
	...

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