Welcome to the Unstoppable Entrepreneurshow, 20 minutes or less of PowerPac strategy to disrupt your thinking, elevate your mindset, and help you scale your sales online.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive, turn 8-figure entrepreneur. Let's go!

Hey, hey, welcome back. Thanks so much for tuning into the Unstoppable Entrepreneurshow.

You are listening to a very special throwback episode. We're pulling out the best of our over 600 episodes and making sure that you never miss a thing.

So enjoy today's throwback. We'll see you on the next side.

I am your host, Kelly Roach, and I am thrilled to be back here with you today for another great episode where we're going to unlock the keys to using buying triggers to sell more.

For you to make more money, see more results and achieve success faster in your business. Sound like a winner? Let's do it. Here we go.

So here's the bottom line, guys. Pretty much most business owners have one thing on their mind most of the time. And that is how do I increase the sales, profit, and growth in my business?

That's why so many of our episodes are around giving you the tools, the strategy, and the mindset to do just that.

Now, the truth of the matter is is that making sales in your business comes down to more than just activity or just having lead magnets or the way that you position your product or service.

There's actually many intangible elements and aspects of the way that you position your product or service, the way that you write your copy, and the way that you sell yourself that are going to have a massive impact on the return and investment

that you get for the activities that you're already doing in your business. So my goal for you today is to give you 9 or 10 things that you can incorporate into your sales copy, your sales pages, your sales presentations, your conversations with prospects, the way that you position yourself online, the things that you have included on your website, whatever way that you present yourself to your prospects, whatever way they interact and engage with you.

In which they're coming across what it is that you do and how you can help them. If you take the 9 or 10 elements that we're going to talk through today, and you simply add them into the mix and weave them into what you're already doing, you're going to see a big jump, a big leap in the results that you get in terms of conversions and in the success of actually closing more sales.

And the great part about this is nothing has to do with you being a quote unquote better sales person. It really has to do with kind of the art and science of the way that you sell and what you focus on sharing with people.

And at the end of the day, I want to remind you once again, and I talk about this a lot, but you know, being a good sales person, being a good sales leader is much more about listening and asking questions and serving than it is pitching.

All right, let's get down to business here guys. We're going to go right into some of these buying triggers that are going to make a big impact on your sales profit and growth.

So the first one is, you know, you want to focus on incorporating the emotional reasons why someone would want to buy your product or service.

Too many times people focus on the bells and whistles, the elements of what's being included in the product or service, and they don't focus enough on the why of what someone is going to create.

The vision that they have for themselves that they can now start to make a reality, the emotional investment in going forward with this journey to get the result that comes on the other side.

So the first thing that I want you to do is break out of this focus on just kind of the bells and whistles and the elements of your product or service and really get clear on the emotional vision.

The picture that you want to paint for your prospects and for your target market of what is available for them on the other side of this journey.

What does that look like? Get them emotionally tied to that outcome. Get them excited and passionate and hopeful about what's possible for them and then break down how you can help them to achieve that.

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