Welcome to the Unstoppable Entrepreneurshow, 20 minutes or less of PowerPac strategy to disrupt your thinking, elevate your mindset, and help you scale your sales online.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive, turn 8-figure entrepreneur. Let's go!

Hey, hey, welcome back. Thanks so much for tuning into the Unstoppable Entrepreneurshow.

You are listening to a very special throwback episode. We're pulling out the best of our over 600 episodes and making sure that you never miss a thing.

So enjoy today's throwback. We'll see you on the next side.

There's one thing I know for sure. And that is underpricing and undercharging and freedom simply don't go hand-in-hand.

If you want to create freedom in your business and in your life, you have to get good at pricing.

You have to be willing to charge what you're worth, own it, demand it, and get it. So today here's what we're going to be talking about.

Number one, how to reverse engineer your pricing strategy to guarantee freedom, profit, and the level of income that you want in your business.

Number two, we're going to talk about designing packages, reoccurring revenue, and how to position yourself in the market to demand premium prices for what it is that you charge for.

Number three, we're going to talk about refocusing your targeting to move up the price potential scale to position yourself differently to yield higher rates.

And number four, we're going to talk about the homework that you need to do to make this all work for you.

So let's get started with reverse engineering your pricing to guarantee freedom.

So most people design a product, they design a service, they have an idea, they have something that they want to teach or share or deliver to the market, and they create that.

And then once they create that, they try and figure out a list of people that they can sell that to or who might want that or who might need that.

And then they try to decide a price that they're going to charge for that thing. And they try to decide on a price that people are willing to pay for that thing.

Sound common? Well, this is how 99% of sales people and companies and entrepreneurs price their business.

And to be quite frank with you, it's all wrong, especially if your goal is to create freedom.

If you want to create freedom, you want to start the other way around.

So we've talked a lot about the 80-20 rule, and you guys know that more than 80% of your profit is going to come from 20% of your time.

And you also know that 80% of your time is going to be spent on things that don't produce profit.

Which means that that 20% of your time that's creating profit and income in your business needs to be priced at the level that's going to create the income that you desire.

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