UES 551: Creating A Purposeful Business with Karena Dawn and Katrina Scott
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 7 May 2020
⏱️ 20 minutes
🧾️ Download transcript
Summary
My guests on the podcast today, Karena Dawn and Katrina Scott, creators of Tone it Up, have built a fitness empire based on community, purpose, and fun! They turned their passion project into a multimillion-dollar company, widespread notoriety, and a fiercely loyal following.
We dive into the evolution of their brand and the power of digging deep, sharing your message, and pushing through the inevitable moments you think might break you.
This is a CAN'T miss episode! Check it out through the link below!
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Transcript
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| 0:00.0 | The Unstoppable Entrepreneur Show, episode 551. |
| 0:05.0 | Welcome to The Unstoppable Entrepreneur Show. |
| 0:08.0 | 20 minutes or less of power-packed strategy |
| 0:11.0 | to disrupt your thinking, elevate your mindset, and help you scale |
| 0:14.9 | your sales online. I'm Kelly Roach, let's get started. The ladies of Tone |
| 0:21.6 | It Up have taken the fitness world by storm. |
| 0:24.4 | They've been featured on every major magazine cover and |
| 0:28.1 | publication around the globe that highlights anything related to building your best body, your best life and total confidence. |
| 0:36.5 | Do it. |
| 0:37.5 | Doing it. |
| 0:38.5 | The ladies of Tone It Up have not only changed thousands of lives around the world but they're helping millions |
| 0:45.2 | of fans followers and subscribers to reclaim their health have fun and create |
| 0:51.0 | community doing it. Let's welcome the tone it up girls. Thank you. We're excited to be here. You guys are blowing it up online. You have your new products in Target. You continue to just grow in leaps and bounds. |
| 1:04.1 | And you know, not only do you have this really like friendly, unique approach to |
| 1:10.0 | the style that you convey and kind of the community that you've created with what you do. |
| 1:15.4 | But you talk about this really unique energetic friend-to-friend approach to fitness and |
| 1:21.2 | nutrition that you've developed that's really become a centerpiece of your brand. So can you guys talk a little bit about that? |
| 1:27.0 | Yeah. Well, I mean, it's crazy, not crazy, but we started tone it up together 11 years ago when it is incredible to think of that. |
| 1:40.0 | And we were two friends that met at a gym and have this passion for fitness and wanted to share the passion for fitness and making fitness fun again and share it with other girlfriends and creative community where women can come to and feel safe. |
| 1:54.4 | Yeah, I think it became about community and friendship because that's what we put out there. |
| 2:00.8 | And that's, remember we're talking to anybody, whatever vibe you put out there and that's whenever we're talking to anybody whatever vibe you put out there |
| 2:04.4 | you're going to attract your community that believes that message and wants that message to be part of |
... |
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