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Mad in America: Rethinking Mental Health

UberTherapy and the Enshittification of our Relational Lives: Part 2 of our Interview with Elizabeth Cotton

Mad in America: Rethinking Mental Health

Mad in America

Mental Health, Medicine, Health & Fitness

4.7212 Ratings

🗓️ 18 February 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester and the founder of Surviving Work, which carries out socially engaged research on mental health and work. She has worked with health teams and trade unions, practiced as a psychotherapist in the NHS, and now runs the Digital Therapy Project, a group of UK and US researchers studying the future of therapy from both sides of the relationship.

In her new book, UberTherapy: The New Business of Mental Health, she explores the effects of reorganizing mental health care around the logic of the app store. Therapy is now something you can scroll through on your phone, match with in seconds, and rate like a ride share. Platforms promise frictionless access and personalized care. What is harder to see is how this new "mental health marketplace" is reshaping what therapy is, how it feels, and who it is really built to serve.

UberTherapy is part political economy, part insider account of therapy work, part literary exploration of what it actually feels like to bring our most distressed selves to the mental health app ecosystem.

In the second part of our conversation, Cotton traces how public austerity and platform capitalism have combined to turn mental health care into a set of digital products, governed by algorithms, data extraction, and dynamic pricing. In this world, qualified human therapists are slowly displaced by AI-driven "solutions," while those who remain are pushed into precarious, low-paid platform work.

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© Mad in America 2026. Produced by James Moore https://www.jmaudio.org

Transcript

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0:00.0

Welcome to the Madden America podcast, your source for science, psychiatry, and social justice.

0:15.0

Welcome back. This is part two of my conversation with Elizabeth Cotton, author of Uber Therapy.

0:21.6

Elizabeth is a sociologist, therapist, and longtime labor organizer.

0:25.6

And in part one, we talked about hair and teeth, her name for the vulnerable, shame-prone

0:30.6

parts of the self, and we talked about what it was like to bring that part of herself to

0:36.6

the book and to these different

0:38.2

digital therapy applications.

0:41.5

And part two, we're going to pick up on the bigger story, how austerity politics and platform

0:46.2

business models are pushing therapy towards this short-term measurable care and how people's

0:52.2

data is becoming the product and how therapists are being

0:56.1

pushed into low paid and insecure work on these platforms. And then we'll come back to the big

1:01.0

question, what kind of help are these systems actually built to deliver? And what kind of help do we

1:06.5

really need? What is real therapy and how might we protect it? Welcome to Part 2. You talk about how

1:14.0

the marketing around these forms of therapy is that they're highly personalized, right? Part of the way

1:21.1

that that gets set up is that through using your data, they can market to you, you know, exactly

1:26.4

what you think you might need

1:28.0

or something like that. But that it's actually a really depersonalized form of therapy. I love

1:32.6

the way you say this in the book. The quote is that you can have everything you want as

1:36.4

long as it's what you call ICBT light, which you call a cheap and politically convenient

1:41.4

model of therapy that defines the problem at the level of the individual and their cognitions and behaviors. So what is it about this particular form of

1:50.4

therapy that's becoming ubiquitous? And why is it ubiquitous? Why is it the only form of

1:56.1

therapy being offered on these platforms? And how does this form of therapy actually prevent

...

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