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Mad in America: Rethinking Mental Health

UberTherapy and the Enshittification of our Relational Lives: Part 1 of our Interview with Elizabeth Cotton

Mad in America: Rethinking Mental Health

Mad in America

Mental Health, Medicine, Health & Fitness

4.7212 Ratings

🗓️ 11 February 2026

⏱️ 47 minutes

🧾️ Download transcript

Summary

Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester and the founder of Surviving Work, which carries out socially engaged research on mental health and work. She has worked with health teams and trade unions, practiced as a psychotherapist in the NHS, and now runs the Digital Therapy Project, a group of UK and US researchers studying the future of therapy from both sides of the relationship.

In her new book, UberTherapy: The New Business of Mental Health, she explores the effects of reorganizing mental health care around the logic of the app store. Therapy is now something you can scroll through on your phone, match with in seconds, and rate like a ride share. Platforms promise frictionless access and personalized care. What is harder to see is how this new "mental health marketplace" is reshaping what therapy is, how it feels, and who it is really built to serve.

UberTherapy is part political economy, part insider account of therapy work, part literary exploration of what it actually feels like to bring our most distressed selves to the mental health app ecosystem.

In the first part of our conversation, we discuss how Cotton's path through psychoanalysis, labor organizing, and sociology shaped Uber Therapy, and how shame and anger get intensified when platforms frame therapy as an easy consumer service.

***

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© Mad in America 2026. Produced by James Moore https://www.jmaudio.org

Transcript

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0:00.0

Welcome to the Madden America podcast, your source for science, psychiatry, and social justice.

0:11.0

Dr. Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester,

0:20.0

and the founder of surviving work,

0:22.8

which carries out socially engaged research on mental health and work. She has worked with

0:27.9

health teams and trade unions, practiced as a psychotherapist in the NHS, and now runs the

0:33.7

Digital Therapy Project, a group of UK and US researchers studying the future of therapy

0:38.7

from both sides of that relationship. In her new book, Uber Therapy, the new business of mental

0:44.0

health, she explores the effects of reorganizing mental health care around the logic of the app

0:48.8

store. So therapy is now something you can scroll through on your phone or match with in seconds,

0:54.3

rate like a ride share.

0:56.5

These platforms promise frictionless access and personalized care, but what's harder to see

1:01.1

is how this new mental health marketplace is reshaping what therapy is and how it feels

1:05.4

and wood is even really built to serve.

1:08.7

She traces how public austerity and platform capitalism have combined

1:12.4

to turn mental health care into a set of digital products, governed by algorithms, data extraction

1:17.3

and dynamic and even dynamic pricing. In this world, qualified human therapists are slowly

1:24.1

being displaced by AI-driven solutions, while those who do remain are pushed into precarious, low-paid platform work.

1:32.7

Uber Therapy is part political economy, part insider account of therapy work,

1:38.0

and part literary exploration of what it actually feels like to bring our most distressed

1:43.1

versions of ourselves into these

1:44.8

mental health apps. In our conversation, we talk about the politics and business of digital

1:51.0

mental health, the lived and embodied experience of being both therapist and patient in this

...

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