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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, November 8th.

If you're in the delivery business and there's not enough to deliver,

you might consider closing up shop.

But not if you're Uber.

A few years back, Uber decided that more selection

would make its young food delivery service grow faster.

Using millions of points of data,

it could tailor meals exactly to customers' desires.

So, Jason Drogey, an Uber-Execan charge of innovation,

creepily his title as vice president of Uber Everything,

ran an experiment, one that's only coming to light now.

...