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Forbes Daily Briefing

U.S. Hotel Industry Starting To Worry About The World Cup

Forbes Daily Briefing

Forbes

Business, Tech News, News

4.418 Ratings

🗓️ 16 April 2026

⏱️ 5 minutes

🧾️ Download transcript

Summary

Against a backdrop of economic uncertainty, geopolitical tensions and a sustained ‘Trump Slump’ of declining international visitation, the substantial World Cup bump U.S. hotels were promised may not materialize, according to CoStar, the industry’s leading benchmarking and analytics firm. By Suzanne Rowan Kelleher, Forbes Staff Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Today on Forbes, the U.S. hotel industry is starting to worry about the World Cup.

0:05.7

Due to ongoing economic uncertainty, geopolitical tension, and a prolonged, so-called, quote,

0:12.3

Trump slump causing a drop in international visitors, the significant boost U.S. hotels were expecting

0:18.1

from the World Cup may not happen, according to Kostar,

0:21.6

the leading benchmarking and analytics firm for the industry.

0:25.7

The U.S. hotel industry is concerned about the impact of the World Cup due to uncertainty

0:30.8

over international fan attendance. A FIFA analysis last year projected a $30.5 billion economic boost and 185,000 jobs this year,

0:42.3

assuming millions of international tourists would flock to the tournament.

0:46.3

FIFA President Gianni Infantino has repeatedly stated that World Cup tickets sold out quickly,

0:52.3

yet some U.S. fans received emails in February

0:56.0

offering a 48-hour window to purchase tickets. Alan Fjall, professor at the University of

1:02.7

Central Florida's Rosen College of Hospitality Management, told Forbes, quote,

1:07.8

they're selling primarily to domestic customers.

1:13.7

There is a big question about international visitors.

1:20.6

Reports of domestic ticket sales and the notoriously difficult US visa process have raised doubts.

1:27.3

Host cities were advised to expect a 50-50 split between domestic and international visitors, but hotels prefer international

1:29.6

guests because they spend more, stay longer, use more amenities, and contribute more to the local

1:36.1

economy. U.S. inbound international travel declined in 2025, a trend noted by U.S. Travel Association CEO Jeff Freeman at the 26 America's

1:48.4

Lodging Investment Summit in January. Freeman questioned if the Trump administration's tourism

1:54.2

dampening policies, like the $250 visa integrity fee and proposed social media history requirement for some travelers would continue.

2:04.1

At the same event, Marriott's CEO Anthony Capuano suggested the U.S. was not welcoming, stating that

2:11.1

travelers' concerns about the customs and immigration experience are, quote, big impediments to the lodging

...

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