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TyskySour: Musk Creates Twitter Chaos

Novara Media

Novara Media

Philosophy, News, Politics, Society & Culture

4.81.5K Ratings

🗓️ 11 November 2022

⏱️ 49 minutes

🧾️ Download transcript

Summary

Is Elon Musk trying to kill Twitter? Moya Lothian-McLean and Ash Sarkar discuss the company’s public meltdown – and what this means for politics. Plus: Kwasi Kwarteng attempts to re-write history and Dominic Raab makes the Westminster pest list. __________________________________________ Support Novara Media for as little as £1 a month: https://novaramedia.com/support

Transcript

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0:00.0

Hello and welcome to Tisky Sour. I'm Moeolody McLean, standing in from Michael Walker,

0:12.1

who, no fear, will be back in the hot seat very soon. But in the meantime, helping me hold

0:18.2

up this port is the brilliant Ash Shakar. Ash, thank you for joining me this Friday evening.

0:24.3

Is ladies night, baby? It is indeed, but tonight we will be talking about a lot of men.

0:29.8

First up is Rishi Soonak's first foray into foreign diplomacy, as a man's life hangs

0:35.5

in the balance. And the so-called fiscal black hole looms large as quasi-quarting attempts

0:41.9

to take control of the pesky we crash the economy narrative. Elon Musk might be killing

0:49.4

Twitter. The billionaire took over the social media site last week and since then it's been

0:54.8

unbridled chaos at Twitter HQ. On the back end, Musk has cut Twitter staff by 50% while

1:01.6

demanding huge changes to the site's key features. These include a new subscription

1:07.4

service to verify users called Twitter Blue, which allows anyone who pays $8 a month

1:13.9

to obtain a blue tick that will verify their identity. However, a lack of any identity

1:20.7

checks when Twitter Blue was rolled out quickly led to some cheeky impersonation. Major

1:26.6

companies, including Lockheed Martin, Nintendo and BP, found themselves lampooned by pretty

1:33.1

convincing parodies. The mess led to the Twitter Blue scheme being paused today. While this

1:39.9

was very amusing for many of us watching, big brands have not found themselves as tickled.

1:46.2

And that's a problem because 90% of Twitter's revenue comes from advertisers. And these advertisers

1:53.2

are now running scared because Musk's personal changes and Twitter layoffs can and are severely

2:00.2

impacting the way the site functions. Musk says that Twitter is currently losing about

2:05.4

$4 million a day in ad spend and needs to urgently switch to a subscription framework. And

2:12.5

in his first ever email to Twitter staff, since taking over, the Tesla mogul said this.

2:18.3

Frankly, the economic picture ahead is dire, especially for a company like ours that's

...

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