My father was a subcontractor in the build houses. He would come home every week and he'd

make $800. But I'd watch the man who owned the house sell it for $80,000. I always wanted

to be the man who owned the house. If this doesn't work, we will have terribly overpaid

for one title on Netflix. But if it does work, we could fundamentally change the direction

of the business.

Those are the voices of entertainment giant Tyler Perry and Netflix co-CEO Ted Surandos.

I'm Reid Hoffman, Partner Greylock, co-founder of LinkedIn and host of Masters of Scale. And

we have a very special episode for you today, all about cultural impact. I had the pleasure

not long ago of sitting down and speaking with Tyler and Ted, both of whom are extraordinary

scale leaders. Each has helped create enormously successful businesses and in the process redefined

our culture. For Ted Surandos, the journey to on-demand movie streaming began as a video

store clerk, where his recommendation algorithm came from his own movie watching. As he said,

Tyler Perry's quest to tell stories to people who look like him now includes the largest film

production studio in the United States. Our conversation which took place live at the

Masters of Scale Summit in San Francisco illuminates key lessons of scale and the broad impact

that entrepreneurship can have. It's also about seeing beyond conventional wisdom, learning

from your team and expanding your customer base. Tyler and Ted have done more than tap

into culture. They have each in their own way helped create new trends that have redefined

it. Stay tuned for my conversation with Ted Surandos and Tyler Perry.

We'll start the show in a moment. Afterward from our premier brand partner, Capital One

Business. So we go and we get a small trade show with we've got people waiting to place

their order and one of those really loud guys. You see the people in the airport that

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