Ty Haney on Leaving Outdoor Voices, Returning, and Launching TYB: A Masterclass in Community-Led Growth and Brand Loyalty
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 18 November 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
On today’s episode, I’m sitting down with entrepreneur and Outdoor Voices founder, Ty Haney, to unpack her unconventional path from Boulder athlete to building one of the most influential activewear brands of the last decade. Ty shares how her early frustration with performance-only athletic wear sparked the idea for Outdoor Voices, the scrappy early days of community events and recreational movement, and what it was really like scaling the business to $100M as a first-time founder. We dive into the realities of fast growth—from hiring the right people to navigating growing pains—as well as the emotional complexity of leaving the company she built and later returning under new constraints. Ty also opens up about launching TYB, her community-commerce platform now powering loyalty for 250 brands, how she balances running multiple ventures, and the one thing she refuses to compromise on no matter what: excellent product. Insightful, candid, and packed with lessons on community-led growth, founder resilience, and staying immersed in your craft, this conversation is a must-listen for anyone building a brand, leading a team, or redefining what it means to “try your best.” Enjoy!
To connect with Tyler Haney on Instagram, click HERE.
To check out TyB on Instagram, click HERE.
To check out Outdoor Voices, click HERE.
To check out Joggy Energy, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Hire. |
| 0:08.1 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 0:12.4 | podcast. Listen, I love dreaming big, but you know what I love more? |
| 0:17.3 | Actually having the resources to make those big dreams happen. |
| 0:22.7 | And hey, dreams can sometimes be private jets, but other times, they can look a little something like having the best |
| 0:27.4 | skin of your damn life, or starting a successful business, or delving into spirituality. So on this |
| 0:34.4 | podcast, I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.3 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. |
| 0:50.6 | Today's guest is Tai Heaney. And if you don't know her, you absolutely meet too, because this is |
| 0:57.0 | one hell of an entrepreneur. So Tai Heaney is the founder of Outdoor Voices. She then left |
| 1:03.4 | Outdoor Voices to work on her brand, Ty WB, which is a tech startup, which is rooted in community. |
| 1:10.7 | She then went back into outdoor voices earlier this year. |
| 1:15.3 | And this conversation is fascinating because what I think is really cool about Ty |
| 1:21.0 | is that she was one of these founders in like the mid-2010s during this D-to- C boom, who was really able to crack virality through |
| 1:31.0 | community. And that's what she did in Outdoor Voices. And after she left, she basically |
| 1:35.9 | started her business, Tyb, which is built around the idea of community and how to really |
| 1:42.2 | bring it to brands in a very methodical way. So |
| 1:46.3 | Tyb is actually a platform that we use at Array. We love the community building aspect of it. |
| 1:51.0 | And this conversation with Ty goes everywhere. We talk about her building outdoor voices, |
| 1:56.2 | what it was like during that time when there was this boom of D to C brands and also what it was like for her to |
... |
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