Welcome everybody to the Tech Mem Ride Home experience for Wednesday, November 10th,

2021. Today we have some special guest. 2021.

Today we have some special guests who are joining us.

They're actually here already.

But of course, Brian and I like to kick it off with sort of a sense for what's going on

in the world. And and man I was trying to

summarize the things that like I wanted to bring up and I just came up with like a

bajillion things so the thing that I guess I wanted to start with which is

sort of not connected to a lot of the other stuff we will be talking about later is the launch of Apple business essentials

The reason why I thought this was interesting and you know was starting with was because

you know Apple's always been kind of like this weird company when it comes to like enterprise

use cases like they have a lot of enterprise users, they have a lot of like you know

deals where you can just sort of like I don't know like subscribe to devices but this is the

first time where they're sort of going I, down market to SMBs.

And the thing that was, I guess, that stood out to me

about this was, I guess, a couple things.

Like, one, how this relates to, I guess,

a lot of professionalization of consumer software in general.

You know Facebook definitely with workplaces moving that direction and I have a comment about that

in a second too but Google and Microsoft have largely, I think,

been owning that space for some time.

And to see Apple move in that direction

...