Mon. 11/15 – Why Apple Buying Google Ads Might Be Weird
Tech Brew Ride Home
Amalgamated Internets, LLC
4.7 • 1K Ratings
🗓️ 15 November 2021
⏱️ 20 minutes
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| 0:00.0 | Welcome to the Tech Meme Right Home for Monday, November 15th, 2021. I'm Brian McCullough today. |
| 0:09.0 | Some app developers say Apple is buying Google ads to cut App Store workarounds off at the pass. |
| 0:15.0 | Huawei thinks it has an end run around US sanctions, the audacious hacker that managed to send |
| 0:21.0 | fake emails from the FBI's own servers, the story behind the big taproot |
| 0:25.1 | update to Bitcoin, and the Dow of crypto enthusiasts looking to buy a copy of the U.S. Constitution. |
| 0:32.1 | Here's what you miss today in the world of tech. |
| 0:37.2 | Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store in order to protect its |
| 0:46.4 | cut by decreasing web-based sign-ups. |
| 0:50.1 | Because remember, the judge ruled that apps will be allowed going forward to link out to web pages, so developers can offer sign up options there. |
| 0:58.8 | So if this is indeed happening, it suggests that that 30% cut of sales is such a sweet fat easy margin for |
| 1:05.8 | Apple to make that even if it has to spend a little bit costs of goods sold to |
| 1:10.8 | protect even a percentage of that percentage. |
| 1:13.3 | It makes financial sense to Apple. |
| 1:15.8 | And they've apparently already been doing this, |
| 1:18.7 | allegedly, according to some developers, |
| 1:20.7 | for years, even before the judge's ruling. |
| 1:23.4 | Quoting Forbes. |
| 1:24.8 | Apple is secretly buying Google ads for high-value apps to collect potentially millions of |
| 1:29.0 | dollars in subscription revenue. |
| 1:30.8 | Multiple app publishers have told me. |
| 1:33.2 | Apple is placing the ads without the app developer's consent and Google won't delete them, they say. |
| 1:37.8 | It's a form of ad arbitrage, they say, and it's been going on for at least two years. |
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