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Tech Brew Ride Home

Mon. 11/15 – Why Apple Buying Google Ads Might Be Weird

Tech Brew Ride Home

Amalgamated Internets, LLC

Tech News, News, Technology

4.71K Ratings

🗓️ 15 November 2021

⏱️ 20 minutes

🧾️ Download transcript

Summary

Some app developers say Apple is buying Google ads to cut App Store work-arounds off at the pass. Huawei thinks it has an end run around US sanctions. The audacious hacker that managed to send fake emails from the FBI’s own servers. The story behind the big Taproot update to Bitcoin. And the DAO of crypto enthusiasts looking to buy a copy of the US Constitution. Sponsors: Betterhelp.com/ridehome HeyLaika.com/techmeme Links: Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenue (Fortune) Samsung releases Android 12-powered One UI 4 for Galaxy S21 phones (The Verge) Huawei Recruits Smartphone Partners to Sidestep U.S. Sanctions (Bloomberg) FBI system hacked to email 'urgent' warning about fake cyberattacks (Bleeping Computer) Hoax Email Blast Abused Poor Coding in FBI Website (KrebsOnSecurity) A major upgrade to bitcoin just activated — here’s what investors should know (CNBC Make It) A crypto group has raised nearly $3 million in Ether to bid on a rare copy of the U.S. Constitution (Fortune) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Welcome to the Tech Meme Right Home for Monday, November 15th, 2021. I'm Brian McCullough today.

0:09.0

Some app developers say Apple is buying Google ads to cut App Store workarounds off at the pass.

0:15.0

Huawei thinks it has an end run around US sanctions, the audacious hacker that managed to send

0:21.0

fake emails from the FBI's own servers, the story behind the big taproot

0:25.1

update to Bitcoin, and the Dow of crypto enthusiasts looking to buy a copy of the U.S. Constitution.

0:32.1

Here's what you miss today in the world of tech.

0:37.2

Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store in order to protect its

0:46.4

cut by decreasing web-based sign-ups.

0:50.1

Because remember, the judge ruled that apps will be allowed going forward to link out to web pages, so developers can offer sign up options there.

0:58.8

So if this is indeed happening, it suggests that that 30% cut of sales is such a sweet fat easy margin for

1:05.8

Apple to make that even if it has to spend a little bit costs of goods sold to

1:10.8

protect even a percentage of that percentage.

1:13.3

It makes financial sense to Apple.

1:15.8

And they've apparently already been doing this,

1:18.7

allegedly, according to some developers,

1:20.7

for years, even before the judge's ruling.

1:23.4

Quoting Forbes.

1:24.8

Apple is secretly buying Google ads for high-value apps to collect potentially millions of

1:29.0

dollars in subscription revenue.

1:30.8

Multiple app publishers have told me.

1:33.2

Apple is placing the ads without the app developer's consent and Google won't delete them, they say.

1:37.8

It's a form of ad arbitrage, they say, and it's been going on for at least two years.

...

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