How to Think About Marketing and Social Media Today | CNN Interview

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 1 September 2021

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remember when making content for social media is that whoever is the most consumer-centric and provides the most value to the end-user will find the most success.

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Transcript

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0:00.0	Hey everybody, welcome back to the GaryVee audio experience.
0:03.7	Today's episode is an interview Gary did on CNN about how to think about marketing and social media in today's day and age.
0:11.4	We hope you enjoy.
0:12.4	This is the GaryVee audio experience.
0:17.6	Does being a contemporary communicator mean?
0:21.9	It means that you are blindly religious around this.
0:24.3	It means that you understand where people are paying attention, whether that's Twitch or TikTok or Believe in Not, organic reach on LinkedIn or pre-roll on OTT.
0:37.1	It's understanding that modern television commercials and modern print ads and modern radio ads are overpriced outside of the Super Bowl.
0:47.3	It means that the Facebook, Twitter, Instagram and YouTube are underpriced and then are you capable of creating the creative, the videos, pictures, and words that are contextual to those platforms, not taking commercial and putting it on YouTube to make the agenda success.
1:09.7	You are a pain in the ass to the industry who ought to know all of this. Nothing you are telling me actually is brand new.
1:20.1	This has been around for some time. So what makes you different from the rest of the industry?
1:27.3	I'm all about where is the media underpriced? Where is it overpriced?
1:33.3	I obviously want to buy underpriced. So for me, social media, not all of them, the current state of certain media products within certain media platforms is so wildly underpriced.
1:46.1	Facebook, Instagram, Stories, LinkedIn, pre-roll YouTube when you tied into the Google search.
1:53.3	So I'm all about underpriced attention. Quite a bit of that is happening on social media today. In 10 years, it might be on voice or something else.
2:03.3	I'm completely unemotional of the platform. I'm completely emotional about consumer's attention.
2:09.3	I think I have the single, I literally think I have one of the best ideas for a social network.
2:15.3	You got your perspective.
2:19.3	So you said I think 30 second spots on TV are bad. I think five second pictures, eight second videos on TikTok are good.
2:31.3	And I think three minute, 19 second little docuseries on YouTube, Facebook, Instagram are good because they're being deployed against places where people are actually watching it.
2:41.3	I love that sentence. I don't know what to say. It sounded exactly right.
2:47.3	The reality is it's so funny. I have no interest in holding up the past. I ask people, why is it that writing with a pen on a piece of paper, a message and then sending it in the mail is heralded as this noble act, but a text is demonized as not warm or great communication.
	...

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