Brunei, Brown, and Adam Grant are known for their really good ideas.

And so we got together the three of us and we talked about where ideas come from, where

creativity comes from, and the three of us, as we tend to do, talked about lots and lots

of other things as well, and there was just too much stuff to squeeze into one episode.

So we decided to break it into two.

This is part one of the conversation between me, Adam, and Brunei.

This is a bit of optimism.

I get this question all the time.

How do you come up with your ideas?

So my question for you is, how do you come up with your ideas?

Which of course, then, leads to the most obvious question, which is, where do ideas come

from?

I'll kick us off by saying, I get a lot of my ideas from reading Brunei and listening

to Simon.

Rubbish.

Absolutely rubbish, because if neither of us existed, you'd still have a lot of ideas.

I would have fewer ideas and worse ideas.

I don't know that I'm a good person to even answer that question, right?

You'd have to ask other people who work with me all the time, but I think one thing I've

heard is that my brain is a little bit, I guess it, I feel like I'm trying to put

together quilt all the time.

Everything I read and every question I get asked is a little square, but it's lonely,

...