Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

All right so we are going to talk about how Twitter's algorithm has been open source and the implications behind that in business and in marketing.

So Neil, you want to go into it a little bit and I'm going to share my screen.

Yeah, there was a news article about Twitter's algorithm and how someone ended up leaking it out.

I don't think it was Twitter who ended up releasing it, right?

I'm pretty sure.

No, they released it, the GitHub.

And Elon said he would do it, you know, a year ago.

I thought someone else released some of the Twitter source code online before they did.

No, they've been releasing everything.

The Twitter files, they want to make it open source, like he's trying to build accountability.

Okay, that's great. So he's releasing his source code and the moment it is open source, the other thing you're going to end

finding, which we're already seeing right now, is a lot of other players

using some of the code to go and create copycats.

And in marketing, if you make it easy for other people to copy you, you are going to get copycat.

It doesn't mean they're going to be successful, but it does mean that you are going to get

more copycats and that is one thing to keep in mind. But on the flip side, it ends up building out a law of trust.

If you end up releasing everything out there, you're letting people know what you're doing,

you're actually building a bigger

sense of community than if you didn't do that, which I thought was a really smart move on Elon's

...