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Marketing School - Digital Marketing and Online Marketing Tips

Lessons Learned From A Private YouTube Creator's Event

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 April 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event. [00:48] A recap of the event. [01:57] Spectacle content versus relationship-building content. [03:49] The value of creator communities. [04:21] The business knowledge so many creators are lacking.  [05:10] Why it’s important to find the funnel that works for you. [06:12] The hamster wheel problem and how to overcome it. [06:45] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Kong Pham on YouTube Kong Pham on LinkedIn Jumpcut Blu Yam MrBeast on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:18.6

We're going to talk about lessons learned from a private YouTube creators event.

0:25.0

So last week I was in Vegas, I was in Neil's hometown.

0:27.8

Sadly Neil wasn't there so he couldn't make this event.

0:30.1

He was busy speaking in Brazil.

0:31.4

I'm in your hometown this week. I don't know if I told you that.

0:34.4

What town?

0:35.8

Beverly Hills.

0:37.4

Oh, you're in my town.

0:38.0

Oh, yeah, that's right.

0:39.3

Yeah, I come down tomorrow.

0:40.5

I drive there with the kids. I will be here. There we have it. For whatever reason, I thought I wouldn't be here. But anyway, that's not the point. The point is, last week I went to an event hosted by Kong Fam, who's the founder of Jumpcutt.

0:52.6

For those that don't know, he basically started a channel

0:54.8

called Simple Pickup when he was figuring out his life

0:57.2

and that was kind of one of the OG viral channels

0:59.6

where he'd go around kind of picking up,

1:01.9

he's like picking up women, right?

1:03.5

That's what he was doing.

1:04.3

But now he's got a great business.

1:05.9

Now that started getting into pranks and jokes as well, too.

...

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