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Bourbon Pursuit

TWiB: USDA awards DISCUS $1.07 million, Pursuit Spirits releases The Alpha Barrel, Heaven Hill releases 20th Anniversary Bottle

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 27 February 2026

⏱️ 49 minutes

🧾️ Download transcript

Summary

It's This Week in Bourbon for February 27th 2026. The USDA has awarded the Distilled Spirits Council of the United States (DISCUS) over $1.07 million to promote American spirits, Pursuit Spirits has released The Alpha Barrel, and Heaven Hill Distillery announces the release of Bernheim Original Kentucky Straight Wheat Whiskey 20th Anniversary Limited Edition.Show Notes: Hotaling & Co. shuttering Pier 50 distillery to focus on brand building and importing Former HR VP files whistleblower lawsuit against Bardstown Bourbon Company alleging corporate misconduct American Whiskey Association President addresses industry "normalization" and global growth potential Iowa House committee approves bill to end state's monopoly on liquor distribution Mississippi facing severe alcohol shortages due to state-run warehouse technical failures North Carolina SBI investigating nonprofit "Greater Carolina" over alleged improper distillery lobbying President Trump invokes Section 122 of Trade Act to impose global 15% import surcharge USDA awards DISCUS $1.07 million to promote American spirits in global markets Pursuit Spirits announces "The Alpha Barrel" as its first barrel-proof single-barrel expression Limestone Branch Distillery launches "The Branch" members-only whiskey society Columbia Creek Tennessee Whiskey officially launches 95.6 proof six-year expression Bourbon & Beyond announces record-breaking artist lineup for September 2026 festival Heaven Hill debuts Bernheim Original Wheat Whiskey 20th Anniversary Limited Edition Kentucky Distillers’ Association launches interactive "Build Your Own Bourbon Trail" trip builder Michter’s shipping highly anticipated 2026 release of its 10 Year Bourbon this March Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

It's this week in Bourbon, and today I'm riding shotgun.

0:12.4

And here's your headlines for February 27th, 2026.

0:16.0

The USDA has awarded Discus over $1 million to help promote American spirits.

0:21.6

Pursuit Spirits has released the Alpha Barrel, and Heaven Hill Distillery has announced

0:25.5

the release of Burnheim, original Kentucky Street Wheat Whiskey, 20th Anniversary Limited Edition.

0:31.7

And before we come back, here's a quick word from our partners.

0:40.3

We've always found that side-by-side comparisons are the best way to find your favorite

0:45.0

whiskey, and no place offers that better than at the Whiskey Riot Festival.

0:49.6

It's the ultimate Whiskey Tasting Festival, and it happens in cities all across the country,

0:54.6

and we're talking over a thousand fellow whiskey lovers, 45 to 65 different distilleries and hundreds of

1:00.4

pores from the brands you know and plenty that you've never tried before. It's not some sit-down

1:05.4

seminar. It's three to four hours of tasting, talking, and finding your next favorite bottle. And that's

1:10.7

all included with your ticket. So whether you're into bourbon, rye, scotch, or Irish, maybe looking for new crap producers or one to rediscover some old favorites, Whiskey Riot is where you can explore them all, side by side with your glass in hand. Check out Whiskeyriot.com to find an event near you. In 2026, they're going to be in Buffalo, Tampa, Orlando, Dallas, Austin, Houston, San Antonio, Fort Worth, and Oklahoma City.

1:34.3

That's Whiskey Riot.com.

1:36.2

Grab your friends, grab a ticket, and join the riot.

1:38.8

Oh, and if you're feeling a little tequila or mescal curious these days, the team at Whiskey Riot is launching Tequila

1:44.7

Templo, a festival of all spirits agave happening in Tampa and San Antonio in late

1:49.7

2006.

1:51.2

You hear us talk about whiskey clubs all the time on the show, but there's a common theme.

1:55.5

Most of them are about keeping people out.

1:58.0

There's insane membership costs.

1:59.6

There's no choice from what bottles you actually

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