TWiB: Brown-Forman and Pernod Ricard confirm merger, 2 lawsuits dismissed for competing brands, Larrikin releases 3rd “Pour for the Roses"

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8 • 926 Ratings

🗓️ 3 April 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Show Notes: Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond expression with an 11-year Tumblin’ Dice Straight Bourbon featuring a unique 99% corn mashbill Hard Truth Distilling Co. debuts its first 7-year age-stated trio, featuring Sweet Mash Rye, Bourbon, and Wheated Bourbon crafted entirely on their Indiana campus Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's this week in Bourbon, and you're damned if you do, damned if you don't.
0:13.7	And here's our headlines for April 3, 26.
0:17.4	Brownformant and Pernaud Ricard have confirmed a potential merger in the midst to lawsuits
0:22.9	have now been dismissed from competing bourbon brands, and Larican Bourbon has released
0:27.8	its third annual, Pour for the Roses. And here's your break for our sponsors.
0:40.7	Are you planning a trip to Louisville?
0:42.6	Well, stop stressing about the details because the Galt House Hotel and Pegasus
0:47.1	Tours have launched your ultimate stress-free getaway.
0:51.0	And it's called the Bourbon Social.
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0:55.5	bourbon experience expertly curated distillery stops behind the scenes access and of course high
1:01.0	quality pores places like woodford buffalo trace and other secret gems that we all kind of know and love
1:07.2	and it kicks off right at the galt house. There's no planning. Just show up and
1:11.7	sip. The best bourbon stories start here and you can learn more at takepegasus.com or
1:17.0	galthouse.com. Get ready to sip, savor, and share. Cheers. This episode is brought to you by
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1:28.1	Discover new bottles, explore curated recommendations, and connect with fellow whiskey fans
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1:57.2	For just five bucks, you can win a great bottle for you and a friend while supporting
	...

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