Turning Pain into Purpose: Building a Brand Women Actually Trust with Amy Suzanne Upchurch
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 4 March 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
Top 3 Value Bombs
1. Motherhood isn't a limitation; it's a leadership advantage that builds decisiveness, focus, and resilience.
2. Pain is often preparation; personal health struggles can become the foundation for meaningful, mission-driven businesses.
3. Women don't need to be "fixed"; they need support that honors how their bodies were designed to function.
Check out Amy's website to learn more about Pink Stork products - Pink Stork
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!
QuickBooks Bill Pay - Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.
Transcript
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| 0:00.0 | Boom. Shake the room. Fire Nation. JLD here. And welcome to Entrepreneurs on Fire, brought to you by |
| 0:08.3 | High Level, the all-on-one sales and marketing platform. Today we'll be breaking down how to turn |
| 0:13.0 | pain into purpose, building a brand women actually trust. So drop these value bombs. |
| 0:18.4 | I brought to Amy Suzanne Upchurch in the Eofire Studios. |
| 0:21.4 | Amy is a mom of sixth and founder and CEO of Pink Stork and leads a wellness brand |
| 0:25.9 | empowering women through every stage of womanhood with clean, purposeful supplements. |
| 0:30.4 | And today we talk about military life to mission-driven leadership, faith at the center, |
| 0:34.3 | supporting women by design, motherhood as a superpower, and to owe so much more. |
| 0:38.4 | And a big thank you for sponsoring today's episode goes to Amy and our sponsors. |
| 0:43.6 | Cape is a privacy first mobile carrier built from the ground up with security as the priority. |
| 0:48.6 | If you care about protecting your digital life without giving up your smartphone, |
| 0:52.0 | Cape makes that possible. Visit cape.co4 slash fire and use |
| 0:55.6 | code fire for 33% off Kate for six months today. Stop duct taping your business together. High level |
| 1:02.1 | runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one |
| 1:06.5 | place. And when you sign up at high level fire.com, you get a 30-day free trial, plus my exclusive |
| 1:12.3 | bonus stack that includes weekly office hours with me and much more. Visit high level |
| 1:17.2 | fire.com. High level fire.com. |
| 1:22.4 | Amy, say what's up to Fire Nation and share something that you believe about becoming successful that |
| 1:28.8 | most people disagree with. |
| 1:31.7 | Hey everyone. |
| 1:32.7 | Thank you so much for having me on. |
| 1:34.1 | I'm so excited to share everything. |
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