Welcome to entrepreneurs, the playbook.

Have I got a story and a guest for you?

Holly Skaggs is here.

She's the founder and CEO at Wild Tonic,

and it's been a wild ride at Wild Tonic for a great purpose and a cause,

a great company and a great leader as you're soon to find out her playbook to success. Welcome to the

playbook, Holly Skaggs. Thank you so much, David. Well, you have had quite a journey, and I have a

fund myself that funds and bridges women and women of color because I believe they're the best investments.

The statistics are also supporting my hypotheses that women are a better investment in

than men.

And unfortunately, it's the men that have created the unbelievable persistence and discipline and desire for these successful

women.

You two were put into an awkward position in your business by a man.

And I was curious, in the struggles that you had in the ownership of the business, the strategy in the

business, you learned a lot of lessons. Did you feel that that relationship with your ex-husband

gave you more power to build something that would be more sustainable, even though you had to

take a couple

step backwards and create a strategic reset and a new profitability mindset in order to

facilitate the success you're having. Absolutely. And I learned so much. And I have to say that

from when I started the company in 2015, up until COVID, I was really

running the company. It was, you know, it was a team effort. It was a vision, beautiful culture.

When COVID hit, I was exiled from the company for a few years, right as COVID hit.

...