Welcome to the Playbook. I'm David Meltzer here with an amazing entrepreneur with this specialty and expertise that you rarely find.

The most notable expert in lingerie, Rachel McCurry, is here to give us her playbook to success and a new launch of Spice Rack.

Welcome to the Playbook, Rachel McCurry.

Hi, David. Thanks so much for having me.

It's so nice to have you because I've watched you as an entrepreneur, you as a business

mature over the years. You've been kind enough to eloquently and with the highest level of class

give us some great products and great content for all the shows that I executive

produce and sometimes even host. You're one of my favorite contestants and celebrities that

come on to inform me and keep my marriage spicy, by the way. So I owe you a duplicative thank

you for being on our shows and spicing up my own

28-year marriage. Thank you so much. Yes, I'm the founder of Spice Rock and we're here to

spice up your life. It really does. And you do it in such a classy, clever way. And so in the

internet and in social media, it's interesting because the image and branding of lingerie in general has changed.

And it's because of certain platforms that don't need to be mentioned on my shows that may portray lingerie in less of a classy manner.

And you've always been so elegant in classy in what you do and how you do it.

And I believe that there's a huge market for married couples, intimate people,

that just want to spice up their lives in a really fun and eloquent manner and it doesn't have to be

trassy and sassy in utilizing a different type of energy or frequency. How intentional are you

when you're designing, marketing, placing product, are you about the frequency that your company holds?

It's interesting that you, that you asked that, we're very, very energy focused. I studied

Hindu philosophy and yoga and meditation. That's why we get along with. Yes. And, you know,

we've done a lot of research, and I've been doing research on lingerie, and this is my fourth lingerie company, and I worked for some of the biggest companies in the world for the last 30 years.

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