Welcome to Entrepreneurs the Playbook. This is David Meltzer. So excited to have our next entrepreneur, Steve Hodgson, is here. Welcome, Steve. He's the founder and CEO of DOS.

Thank you, Dave. Thanks for having me today. Of course. Well, you know, the biggest talk of the town with a lot of kids today is ADHD in a world full of distractions.

You know, I want to start at the basic crisis itself

because it seems like so many people are misdiagnosed,

mismanaged, or just plain ignorant about how and what we can do

to manage our ADHD brain and have a toolkit to help us through

the challenges that are created by ADHD. Let's start with how big the problem is. How big is

the problem of ADHD today? Yeah, that's a really good point. So globally, there's

366 billion people diagnosed with ADHD. And that number, believe it or not,

actually comes to us from 2020. In 2015, that number was 129 billion. So at the end of this year, when they come out with the number for

2025, my thoughts is it's only going to go up. It's probably going to be somewhere north of,

you know, six or $700 million. So globally, it's huge. That's diagnosed. So how many,

there has to be two or three times amount that are undiagnosed? Correct. Absolutely. Yeah, absolutely. I mean, my personal story, you know, while I, when I started

hearing about ADD and then ADHD, I was thought like, yeah, maybe I do have that.

But once I finally got my official diagnosis, and that wasn't until I was age 48.

So there's a lot of people out there like that, like me that are out there.

And you've been able to use your personal experience to build crisis management toolkit,

a strategic thinking, creative capture, rejection sensitivity support, all in one platform in one app.

Yeah, that's correct. So I created dose.

My background's a little bit interesting.

I spent 20 plus years in tech sales and software sales.

I live in the Bay Area.

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