Turning a Microgreens Hobby Into A Business

The Beet: A Podcast For Plant Lovers

Epic Gardening

Home & Garden, Education, Leisure, How To

4.8 • 1.6K Ratings

🗓️ 10 January 2024

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

While Jonah didn’t follow all the steps he outlines here when he started, these will absolutely benefit gardeners who want to turn their microgreens hobby into a business. It boils down to whether or not your product provides value to customers. Epic Gardening Shop Homepage: https://growepic.co/47uRZJ8 Botanical Interests Shop Homepage: https://growepic.co/3NUbUud Book Collection Page: https://growepic.co/3vm87iF EG Homesteading Book: https://growepic.co/41PCni9 Learn More: Microgreens Connect With Jonah Krochmalnek: Jonah Krochmalnek transformed his love and passion for gardening into one of Canada’s largest microgreens farms, Living Earth Farm. Driven by the purpose of feeding people the absolute most nutritious greens, Jonah's journey is a testament to the transformative power of growing food. Through personalized consultations and impactful coaching, Jonah is on a mission to share his wealth of knowledge, helping gardeners and farmers across the globe thrive. Making delicious, simple food accessible to communities everywhere. Microgreens Course Jonah’s Microgreen Podcast Free Microgreens Mastery Growing Guide Instagram YouTube TikTok Linkedin Shop the Store As an exclusive for listeners, use code THEBEET for 5% off your entire order on our store, featuring our flagship Birdies Raised Beds. These are the original metal raised beds, lasting up to 5-10x longer than wooden beds, are ethically made in Australia, and have a customizable modular design. Shop now and get 5% off your first order. Get Our Books Looking for a beginner's guide to growing food in small spaces? Kevin’s book, Field Guide to Urban Gardening, explains the core, essential information that you'll need to grow plants, no matter where you live! He also wrote Grow Bag Gardening to provide you with specialized knowledge that can bring you success when growing in fabric pots. Preorder Kevin’s newest book Epic Homesteading if you are looking to turn your home into a thriving homestead! Order signed copies of Kevin’s books, plus more of his favorite titles in our store. More Resources Looking for more information? Follow us: Our Blog YouTube... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:21.2	If growing microg is interesting to you as a business, then I think this episode is going to be for you, my friends. We have Jonah Krocomallnick back in the show is the founder of Living Earth Farm which is the biggest microgreen farm in Canada and we talked a little bit about I guess the end state
0:31.0	Jonah after you sold the business, but maybe rewind back to the beginning year one, two, three and talk about how did it start as a hobby and then how did you kind of build systems and processes so that it became a quite large
0:47.2	business? Yeah so it really started it was a hobby but it was also with the intention of, hey maybe this could be a business in my mind.
0:56.7	So it just started growing some trays. I literally had no idea what I was doing.
1:01.1	So one thing that I think is is important is
1:04.0	doing market research and just talking to people. So whether that's from a
1:08.2	perspective of just reaching out to other farms and trying to gather
1:11.7	information or working with experts in the field
1:16.0	that can kind of accelerate that knowledge transfer I think is is can be very helpful so in the early
1:22.0	days I didn't do any of that I was just just like I'm going to do it on my own. I'm going to just grow my Koreans and try to sell them and I wanted to do it as labor efficiently as possible. So I started only doing living micro-greens.
1:35.9	And it went okay for a while,
1:38.8	like when I was in my parents 150 square foot room,
1:41.3	I was able to upgrade to the basement and take over the whole
1:44.3	basement and make some probably like I think it was about $40,000 in six months in the
1:48.9	basement so even with not having enough knowledge they still like know, produced a decent amount of revenue for such a small amount of space.
1:56.0	But when I moved in 2015 into the commercial facility, I really hit a stumbling block on getting sales.
2:04.0	So I was still doing living product
2:06.3	and the sole reason I was doing living product
2:07.9	is I was lazy.
2:09.2	I was like if I start doing cut product,
2:11.1	it's gonna be a lot more more work there's a whole other
2:13.3	system that needs to be created and I was like I don't want to go that route and I
	...

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