Turn Podcast Listeners Into Clients | Ina Coveney

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 13 May 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message Landing a spot as a podcast guest to be interviewed is exciting, but what happens after? Most guests walk away with nothing. But that doesn't have to be the case for you! In this episode, Ina Coveney shares how to turn every guest appearance into a powerful lead magnet that attracts clients. Learn how to position yourself, use strategic storytelling, and keep engagement going long after the episode airs. Get ready to maximize every podcast interview and turn listeners i...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.5	So you did it.
0:07.0	You landed a huge podcast guesting spot.
0:12.1	This podcast is so big.
0:14.5	It has your ideal client right in that audience.
0:17.6	It has your ideal listener for your podcast right in that audience. And this is your
0:21.8	chance. This is your big break. You do everything that the host asks of you. You choose the exact
0:29.6	right date and time that is good for them. You cancel everything else for that day to prepare.
0:34.7	They even send you the questions in advance and you study up for them.
0:37.7	In fact, you type all of all the answers in case you forget anything.
0:41.5	Anything that hosts wants, they will get from you.
0:44.9	This is your opportunity.
0:46.2	You are just honored to be there.
0:48.5	Then you go to the interview.
0:50.1	You think it went pretty well.
0:52.1	It gets published and then crickets. Nothing happens. You don't get new
0:57.9	followers. You don't get new clients. It's like it came and went and it's as if it had never happened.
1:06.0	That is probably the most common experience of podcast guests. Podcast guesting is one of the most
1:13.8	powerful ways to elevate your authority out there. And for some reason, most of us don't take
1:21.7	full advantage of it. We think that just the opportunity itself is enough to get you to that next level.
1:29.1	But very often, those big opportunities don't seem to pan out.
1:34.1	In this talk, I want to make sure that's not what happens to you.
	...

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