Rank Higher on Apple and Spotify | Anthony Nwaneri

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 6 May 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message Want more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330 Chapt...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.5	What if you can be found by the right listeners who are literally searching for your content every single day?
0:11.6	Now, most podcasters will call this a dream, but we call this podcast SEO.
0:16.9	And that's why today I'm going to be sharing with you what podcast SEO is and isn't, why you can't afford to ignore podcast SEO as a growth strategy, where most people go wrong when it comes to podcast SEO, and finally, the three simple changes you can start making today to rank your podcast higher on Apple and Spotify.
0:38.6	So let's begin.
0:39.5	Podcast SEO has nothing to do with Google websites, super long blogs and show notes,
0:46.9	massive transcripts or tags.
0:49.3	All of those things that I've just mentioned are all about optimizing a website for Google SEO.
0:55.9	But when it comes to podcast SEO, we're trying to optimize our podcast to rank higher on
1:01.8	specifically Apple Podcast and Spotify. There are over 20 million daily active podcast listeners
1:08.6	alone in America. And I'm sure that number is growing day by day.
1:13.2	Podcast SEO is the process of having your show rank higher on Apple and Spotify.
1:18.7	The platforms where listeners go to to discover new shows.
1:22.2	When you're able to rank high on these platforms for relevant keywords and search terms. Search terms, meaning the specific
1:30.6	terms and phrases, your listeners are typing in on Apple and Spotify to discover a new show.
1:36.9	It means your podcast now has the opportunity to be found by your ideal listeners. So that's what
1:43.3	podcast SEO is. The second piece I wanted to share with you today
1:47.0	is the reason why you can't ignore podcast SEO as a strategy.
1:51.0	Look, the truth is whether we like it or not,
1:53.0	when it comes to promoting on social media
1:55.0	or when it comes to getting high-profile guests,
1:57.0	whilst these are great ways to keep our current listeners engaged,
	...

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