Turn Every Situation to Your Advantage | Martin Lindstrom (Replay)
Tom Bilyeu's Impact Theory
Impact Theory
4.7 • 5.2K Ratings
🗓️ 7 August 2024
⏱️ 58 minutes
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| 0:00.0 | Hey everybody, welcome to another episode of Impact Theory. I am here with somebody I find utterly fascinating. His name is Martin Lindstrom. Martin, welcome to the show. |
| 0:09.2 | Thank you, and thank you for inviting me. Dude, thank you for coming on. I am really fascinated with how you think. I think there's two big things we're going to talk about today. And that is obviously the core topic of your new book, Ministry of Common Sense. |
| 0:21.3 | We're going to talk about common sense. But the thing that I didn't see coming that I want to |
| 0:24.3 | start with is how insightful you are around disruption and how people can leverage that. |
| 0:32.3 | But before you tell us that, give us like a quick snapshot. You are so hard to encapsulate. I'm curious to see how you explain yourself. |
| 0:43.0 | I explain myself as a very curious person which are always challenging things around myself. I'm very observant. And that means I see small details most people don't see, and I see |
| 0:56.4 | huge opportunity in them all the time. |
| 0:58.6 | And once I fall in love with one of those small details, I run like hell until it become real. |
| 1:04.6 | And right now, it seems like your primary focus is twofold. |
| 1:08.4 | You're obviously a best-selling author multiple times over, but you're also a very |
| 1:11.5 | active consultant for some of the biggest companies on the planet. So just to give people a little |
| 1:16.2 | bit of context in terms of how much time you spend in people's homes watching consumer |
| 1:21.9 | behavior sort of in the wild, which I find really interesting, and then taking those little |
| 1:26.6 | observations and writing about them. |
| 1:28.4 | So, okay, back to disruption. I think many people will see it as a catastrophic moment. |
| 1:32.3 | It would be very easy to contextualize what we're all going through now here at the end of 2020 |
| 1:36.4 | as catastrophic. But in that disruption, you see opportunity. How? |
| 1:42.9 | Absolutely. I see opportunities everywhere. I mean, I'll explain a story. I was in |
| 1:48.7 | Sydney, in Australia during the pandemic. And one day I noticed this old latest he approached a |
| 1:55.9 | stranger's dog and started to pet it. And I never really thought about that before, but it's very rare you see that happening. |
| 2:03.7 | Guess what? |
| 2:04.3 | Two days later, exactly the same happened. |
... |
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