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Nowadays, it's hard to imagine a world without Netflix, but it's also easy to forget how

relatively young Netflix is.

It really wasn't that long ago when you'd log in and load up a movie queue, then wait

for three DVDs to come in the mail.

Fast forward to 2007, around the time they mailed off their billionth DVD, they decided

to start streaming some of their content.

Since then, Netflix has grown into the household staple that it is today. But really,

what I'm most interested in is the story behind this sound. You're listening to 20,000 Hertz.

I'm Dallas Taylor.

The Netflix sound logo debuted in 2015.

Since then, it's become the quintessential Sonic brand of all Sonic brands.

We actually call the sound to dumb.

That's Todd Yellen.

He oversees what's called the product experience at Netflix.

We have a wonderful content team that produces and licenses all of the comedies and dramas and TV shows and movies that you see on the service.

Our job is to take the baton from them and to create a great experience around it.

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