Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 13 February 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products (03:25) Tucker Carlson's subscription plans on his website (04:33) Speculation on Tucker Carlson's revenue from subscriptions (05:50) Power shift to new media and control of narrative (06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin. (07:39) Everyone, including companies, tries to control the narrative. (08:14) The YouTube interview with Putin likely has over a billion views globally. (09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime. (11:40) Media sites are shifting away from subscription models due to poor content quality. (12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal. (12:47) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey, what's up. This your boy Jerry Clark, and I am the host of Story Time with Legendary Jerry
0:05.4	Podcast. For the last 30 years, I have worked with some of your favorite artists like Outcasts,
0:10.7	Killer Mike, Jeezy, A-Con, Germain Dupree, and so many, many more.
0:15.0	Story Time of Legendary Jerry isn't old to the south.
0:18.0	Southern Rap has had the game on lock for years, and now I'm telling you legendary stories of how we did.
0:24.0	Listen to Story Time with Legendary Jerry on the I Heart Radio app, Apple Podcast, or wherever you get your
0:29.4	podcast.
0:30.4	I'm Dr. Laurie Santos, host of the Happiness Lab podcast. Making new friends and maintaining
0:35.1	old friendships is a great way to boost your happiness. But sadly, we don't always
0:39.0	feel up for being sociable. If I was approaching a stranger, my heart would raise, I was going to throw up, I just had so much anxiety around it.
0:46.0	So in a new season of the show, I'll tackle how to make firm friendships firmer right through to the joy you can find and talking to total strangers.
0:53.4	I'm very much enjoying your animal print scarf, Madam.
0:55.7	So listen to the Happiness Lab on the I Heart Radio app, Apple Podcasts,
0:59.4	or ever you get your shows.
1:01.1	All right, we're gonna talk about Tucker Carlson first and foremost, because he just did a crazy interview with
1:05.4	Vladimir Putin and Neil's got some hot tapes.
1:09.2	So forget the interview, I'm not saying it's bad or good, but he streamed it on X. It had a
1:15.9	hundred and seventy nine million views in a matter of days. And you said life stream?
1:21.5	Yes. Okay. He life streamed it on X. Yeah, that's what I didn't know that. Yeah, or that's at least I didn't watch it live. Yeah, but that's what it or technically it wasn't live he streamed it on acts he interviewed it beforehand and
1:35.2	Russia but a specific time I think it was like 3 p.m. or 4 p.m. Pacific standard time he was like
1:42.2	we're gonna release it And he ended up releasing
1:45.2	on X but just on X alone it got a hundred and seventy nine million views and you didn't
	...

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