The Best Type of Fame to Get the Most Money

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 February 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Type of Fame to Get the Most Money (00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM) (00:32) Kylie Jenner's fame in the beauty industry (01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy (02:00) Neil discusses the challenges of monetizing fame in a wide audience (03:33) Eric shares an example of a niche audience with potential for monetization (03:59) Neil highlights the importance of a niche with a large TAM for profitability (04:28) Discussion on Sam Altman's niche fame and potential for future recognition (05:35) Conclusion: Balancing fame, privacy, and profitability (06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics (06:29) Neil describes the content of Brian Dean's first video and its relevance (07:23) Neil emphasizes the financial potential of building non-personal branded companies (08:02) Eric adds an example of a factory that produces products for a lower cost (08:50) Eric clarifies the limitations of accessing the factory mentioned (09:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hello, this is Susie Esman and Jeff Garland.
0:03.6	I'm here.
0:04.6	And we are the host of the History of Curbier Enthusiasm Podcast.
0:08.0	Now we're going to be rewatching and talking about every single episode and we're going to break it down and give behind the scenes knowledge
0:14.4	that a lot of people don't know and we're going to be joined by special guests including Larry
0:18.2	David and Cheryl Pines Richard Lewis Bob Odenkirk and so many more and we're going to have clips and it's just
0:24.6	going to be a lot of fun so listen to the history of curpial enthusiasm on I-heart
0:29.0	radio app, Apple Podcasts or wherever you happen to get your podcasts.
0:33.4	Hey, this is Danish Sports.
0:36.2	You may know my voice from Noble Blood, Haleywood, or stealing Superman.
0:40.4	I'm hosting a new podcast and we're calling it very special episodes a very special
0:46.8	episode is stranger than fiction I sound like it should be the next season of true
0:50.9	detective these Canadian cops trying to solve this mystery of who spiked the chowder on the Titanic set.
0:56.4	Listen to very special episodes on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts.
1:03.0	All right, so we're going to talk about the best type of fame.
1:08.0	Here's how we're going to open it up.
1:09.0	So what do you think the best type of fame is, Neil?
1:11.0	I think the best type of fame is if you're really well known in a massive
1:15.4	Tam. Okay, we'll be an example of that. Let's say you're really well known in the makeup
1:21.0	industry or beauty industry.
1:23.2	So Tam is for a total addressable market
1:25.4	for anyone listening.
	...

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