TryNow - Try At Home Software for Shopify Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 August 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Benjamin Davis, Founder & CEO, joins the show today to talk about TryNow. TryNow is the software designed to bring the shopping experience that customers want to your Shopify store. Want to try on a specific jacket? Maybe you’re wondering whether those jeans fit with your favorite top? More importantly, maybe you’re concerned about making financial commitments and having to go through the hassle of return policies before even thinking about making a purchase.

Despite all those concerns that we’ve had before, TryNow brings the fitting room experience right to your doorstep. No financial scares, no messy return policies, all you do is pay for what you want to keep. With this episode, you'll discover that when you provide shoppers with something that they want, it improves the economics for the brand as well. And so it's a win-win for everyone involved, the shopper and the brands.

In the first episode, Benjamin discusses The Introduction and Value of TryNow; Bridging the Gap Between the Shopping Experience to E-Commerce Brands; Growing Through COVID; Fine-tuning the Details of the Software; Expanding the Experience of the Traditional Shopper; Introducing “Paycology” - the Psychology of What Customers are Thinking as They Check Out; The Importance of Building Product for the standpoint of the Consumer; and much more.

Join us while Ramon Vela interviews Benjamin in Part 1 of this episode and listen to him share the inside story of a brand.

For more on TryNow visit: https://www.trynow.io/

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	So try now software is an end-to-end, Try Before You Buy platform that automates Tri-Ber-Buy-Buy-Programs for e-commerce brands.
0:28.8	And we're specifically focused on the Shopify ecosystem.
0:33.1	Try-Befi-Buy-Buy is effectively a way of shopping in which the shopper adds items to the cart on an
0:38.0	e-commerce site, but they only pay for those items once it's been delivered to their house,
0:42.9	and they decide if they like to keep it. So the analog remote is really like how shoppers
0:48.4	operate in stores. Right. So if you went into a store that you'd like, you wanted to try on a pair of jeans for
0:56.4	$100 and a t-shirt for $50.
0:58.9	And I said, Ramon, these are great berry jeans.
1:00.9	This is a great t-shirt.
1:02.3	But before you go into the fitting room, give me your credit card.
1:04.9	I'll charge you for $150 for the jeans, $50 for the t-shirt.
1:09.5	But if you don't like it, no worries, you can go to the front and get a refund.
1:13.2	You'd say, Ben, I'm not going to pay for these before I try them on and decide if I like them.
1:18.9	So we would never operate our brick and mortar stores that way.
1:22.6	Well, why do we operate our online stores that way?
1:30.4	Hey, everyone. operator online stores that way. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:36.5	Today, I have an amazing founder and company that I'm going to introduce you to.
1:41.5	However, before I do, let me tell you a little something about my
1:44.8	partner, Tenuity. Now, Tenuity is the largest independent performance marketing agency across
1:49.6	the Tripoli of Google, Facebook, Amazon, and beyond. They unite channel expertise with cross-trial
	...

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