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The Story of a Brand

TryNow - Customers Want to Try Before They Buy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 14 August 2020

⏱️ 32 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Benjamin Davis, Founder & CEO of TryNow shares the process of perfecting TryNow whether it’s through integrating features to protect credit card scams or handling seamless returns. For brands handling all sorts of products from apparel to cosmetic brands, TryNow has become an easier way to create a necessary value for the customer. TryNow replaces the discount incentives with true “hands-on” customer experiences. Transitioning to in-store-type customer experience from what has become the usual way of doing e-commerce experience is seamless with TryNow’s willingness to help brands succeed. Together they're redesigning the ways in which we shop online.
 
In the second episode, Benjamin discusses Creating Less Friction and More Accessibility to Returns; Our Ideal Brands and How Diverse that Could Be; TryNow’s Process with the Check Out Cart; Replacing the Discount Incentive; Remarketing Strategies to Improve TryNow Experiences; Digitizing In-Store Experiences; and much, much more. 
 
Join us while Ramon Vela interviews Benjamin in Part 2 of this episode and listen to him share the inside story of a brand.
 
For more on TryNow visit: https://www.trynow.io/

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.0

So we fundamentally believe that every purchase that we make online,

0:25.0

we should be able to see it for ourselves before we would decide we want to pay for it.

0:29.8

And so we want to provide the infrastructure that makes it seamless for any brand to offer that experience.

0:35.0

Because at its core, the shoppers want to try before they buy.

0:38.3

They want that experience.

0:39.5

And when you provide shoppers with something that they want, it improves the economics for

0:44.9

the brand as well.

0:46.2

So it's a win-win for everyone involved, the shopper and the brands.

0:58.8

Yeah, no, I think that's definitely a good aspect to it. And really, I mean, you're addressing an issue that not only, it's an issue that you've experienced.

1:05.7

So I think that's definitely a good aspect to it.

1:09.4

So, all right, So I'm curious.

1:11.4

Now, I mean, this sounds like too good to be true in a way.

1:15.8

And obviously, it's, you know, that's being a little dramatic there.

1:19.7

But it just feels like this is such a good platform.

1:23.0

I mean, it's a reason why when you reached out to me, I was so interested in learning more about it.

1:27.4

Because why wouldn't you want this and so I know this is hard for you on your part but I mean

1:34.1

what is it you know what are what are what are challenges for the brands what are you know

1:42.5

what are maybe provide some of like the case studies.

1:45.8

I know that the other day I sent you.

1:47.7

And I didn't even know this is part of your company, but I saw something about trying now.

...

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