Knack Bags - Work and Play Out of Just One Bag

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 August 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part 2 of this Feature, Chad Mellen and Keith Bristol of Knack Bags, are back to discuss the specifics of the design of the bag. Whether it’s the unique design of the sunglasses pocket or the internal water bottle holder, Knack Bag is finding all types of designs to suit the urban professional’s needs. And while it's perfect for the urban professional, it's basically for anyone who finds themselves in need of getting from point A to point B, whether it's from the bedroom to the kitchen or from your home office to the client's office. That’s the goal essentially, relieve the personal stress with just one simple backpack. Here's their story.

In the second part, Keith and Chad discuss The Timing and Intertwining of Personal and Professional Lives When In a Startup; The Meaning Behind the Design and the Specifics of the Knack Bag; Expressing True Care Towards Customers; Visions for the Future of Knack Bag; Building a Community to Strengthen Company/Consumer Relationships; and so much more.

Join us while Ramon Vela interviews Keith and Chad in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Knack Bags visit: https://knackbags.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:22.6	It's an urban worker. You know, it's an urban professional.
0:23.6	It's someone that is going from their house to meet a client, to a coffee shop, to an office maybe.
0:32.6	They said to the gym, out to drinks with friends.
0:36.6	They might need changes of clothing.
0:38.3	They might need some other equipment.
0:41.3	Yeah, they might take a trip or two and, you know, short trip
0:44.3	and want to use the NACS expandable compartment to hold their travel items.
0:51.3	But really, it's a daily use bag. So we're targeting an urban professional
0:57.6	who is kind of living a dynamic life and is doing a lot of things in a day. And it's the person
1:07.6	that as you walk the street of any city, you see a person with a couple bags on their shoulder.
1:12.3	That is our consumer.
1:14.1	And we're really trying to make their life easy with our bag.
1:25.4	What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:31.3	They all grow with Clavio.
1:33.9	Clavio is the ultimate marketing platform for e-commerce brands.
1:37.4	It gives you everything you need to send memorable, branded emails, text messages, and more
1:42.3	so you can build strong relationships that keep your
1:44.9	customers coming back. And smart targeting is Clavio's superpower. It's built for creating ultra-specific
1:51.6	audience segments using unlimited data from your e-commerce store and marketing stack. That way,
	...

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