You're listening to an Airwave Media podcast.

All of us in the telephone company are organized to do just one thing to give people good telephone service.

There are 23 bell telephone companies around the country. People know us because we work for them daily.

They see us laying cable.

To most customers, we are in the bell system.

Now, some people call us simply Bell, or the telephone company, or even Ma Bell.

The name's not all that vital.

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In the pages of Puck Magazine, a wonderful illustrated magazine that the country used to produce,

this is back in 1904.

There appeared a cartoon of a man wielding an axe about to cut a large tree.

Another man is holding out his hand asking the axe-wielder to stop.

Striped pants, top hat, coat, all the trimmings of a well-dressed dude.

The tree is marked as cartoons at this time would be the trusts.

And the man's axe blade is marked antitrust laws.

So you can see the axe is going to be used to cut down the tree.

And now it is clear.

The well-dressed dude's face is that of Theodore Roosevelt.

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