Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 25 November 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Worried about how the new Trump Tariffs will impact your Amazon FBA margins? Get $500 Off China Magic! Use code: LUNCHWITHNORM - https://www.chinamagictrip.com/info Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs. Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability. From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times. 👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥 CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode: 00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales) 03:15 -Don't Panic 06:30 - The "Gray Area" 09:45 - Cost Engineering 14:20 - Extended Payment Terms 19:00 - "Circle of Life" Inventory Strategy 23:00 - Face-to-face meetings 28:40 - Cultural etiquette 32:15 - The Canton Fair 37:50 - Common sourcing mistakes 41:00 - Amazon Prep changes 💡 Key Takeaways: Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs. Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products. The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online. Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Transcript

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0:00.0	Today, we're going to be discussing Trump tariffs and the China Playboy,
0:04.3	how smart brands stay profitable.
0:06.9	Our guest today is the president and co-founder of Titan Network overseeing $100 million
0:13.3	in annual sales on Amazon.
0:15.7	His deep knowledge of global sourcing, manufacturing, partnerships, and supply chain optimization has helped
0:22.5	countless entrepreneurs streamlined operations, reduce costs, and maximize profitability
0:28.4	to enable exponential growth.
0:35.9	And this is a first time guest on our podcast, Leiden Smithers.
0:43.5	And we'll get to Leiden in a second.
0:45.5	But first of all, we want to just give a shout out to some of our sponsors.
0:49.2	We could not continue to keep on putting on this podcast without our sponsors. So we love you.
0:57.0	Thank you for your support. And just to give a quick shout out to seller board, AZ rank, Sophie
1:04.4	Society. Hey, look at that, the Titan Network. And connect cash. If you have any comments or questions, throw them in the comments section.
1:13.3	Now let's sit back, relax, and welcome our guest.
1:17.6	Hey there.
1:18.4	Hi, Norm. How you doing, man?
1:19.7	You know, I've been a fan of Titan Network for a while and, you know, always want to help out
1:26.2	wherever I can.
1:27.2	I've been to a lot of your events.
1:29.5	And it's an awesome group.
1:31.7	For those of us who might not know about Titan, you want to just talk a little bit about
1:35.8	that?
	...

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