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Lunch With Norm - The eCommerce & Amazon FBA Podcast

Lunch is Over... [The Lunch With Norm Finale]

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.01.4K Ratings

🗓️ 1 December 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.   What’s Inside This Final Episode: - The story behind ending the podcast (and what happens next) - Surprise appearances from fan-favorite guests - Norm and Kelsey share their biggest lessons from 5 years of content - How the community shaped the show into something unique - The real challenges and funny disasters behind running 670 episodes - The future of the Lunch With Norm brand, newsletter, and short-form content   Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers What Happens After This Episode:  ✓ The YouTube channel stays active ✓ The newsletter continues weekly ✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out ✓ Marketing Misfits with Kevin King continues ✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus   If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade. Chapters 00:00 Introduction 02:05 Reflecting on Past Episodes and Achievements 03:36 First Guest: Marcia Reece 08:05 Second Guest: Kevin King 16:07 Future Plans and Projects 20:29 Third Guest: Colin Campbell 33:00 Introducing Simon: The Origin of the 'Beardo' 33:41 Five Years of Podcasts 40:06 Howard's Reflections 46:18 Norm's Advice for Future Entrepreneurs 49:22 Steve Wiideman: A Reliable Guest and Friend 55:33 Farewell Messages and Final Thoughts   Sponsors: AZRank - https://azrank.com/#freequote AMZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Transcript

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0:00.0

Hey everyone, this is Norm Farrar, aka the Beard Guy here, and welcome to another Lunch

0:04.0

with Norm, the e-commerce and Amazon FBA podcast. Well, today is the day, our last episode of

0:12.5

the Lunch with Norm podcast. And today we're going to be sharing some of the memories of the last

0:17.7

five years. We'll bring on some special guest and what I'm

0:22.5

going to be planning in the future. So welcome to another, another, the last lunch with Norm

0:28.8

e-commerce and Amazon FBA podcast.

0:47.3

Okay. All right, like I mentioned, today is our last live episode of Lunch with Norm.

0:51.8

But before we do anything and get into it, make sure you subscribe to our YouTube channel,

0:55.0

give us a thumbs up, and share out this episode. As I say every episode, we cannot do this without our sponsors. I just want to give a special

1:01.2

thanks to AZRank, AMZ One Step, Sophie Society, the Titan Network, and Connect Cash. So thank you so

1:08.9

much for being a sponsor for these episodes. Okay, so if you have

1:14.8

any questions for us, feel free to ask us at any time, but just put them into the comments

1:20.1

section. And why don't we just get into this? We can just sit back, relax, grab a cup of

1:25.2

coffee, and I'll ask myself a whole bunch of questions,

1:28.5

unless we have some guests. I'm not sure. Do we have guest, Kelf? We sure do. Oh, and by the way,

1:33.6

you should be saying something too. You've been our producer for the last five years. You've been

1:38.8

awesome, by the way. Thank you so much for being a part. I always have fun kind of, I don't know, kicking it between the legs.

1:46.9

But I really do appreciate everything you did.

1:50.0

Well, I've learned to wear a jock.

1:53.1

I bet you have.

1:56.0

Double.

1:57.1

Pull it up.

...

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