Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 February 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019. [00:44] The Guardian article that sparked today’s episode. [01:45] Long-term implications of these kinds of tactics with the growth of AI. [02:27] How data is being used to change people's perceptions. [03:48] Manipulation is ever-present in media and marketing; what can you learn? [05:04] Awareness and positivity in the advertising space. [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Donald Trump The Guardian 'One Year Inside Trump's Monumental Campaign' Bloomberg Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.5	Welcome to another episode of Marketing School. I'm Eric Sue. And I'm Neil Patel.
0:56.0	And today we're going to talk about how Donald Trump spent 19.4 million dollars on Facebook ads in 2019 and our thoughts around it.
1:05.0	That's a lot of money to be spending on ads.
1:08.0	So Eric, do you want to go over why he spent $19 million on ads?
1:13.6	Well, I mean, he wants to win the presidency again,
1:15.4	but we'll talk about this.
1:16.7	I'm going to read some kind of interesting things
	...

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