7 SaaS Trends for 2020 | Ep. #1298

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 February 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SaaS Trends for 2020. [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem. [01:07] Allowing a computer to do the work for you with the rise of AI and ML. [01:47] Improving customer experience and going above and beyond for retention. [02:45] The move towards platforms with multiple features and tools. [03:35] Branding and becoming a thought leader in your space. [04:41] Ways to make up for advertising costs! [05:40] Using an API for partnerships and more. [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: HubSpot Ubersuggest ClickFlow CrazyEgg FEInternational ClickFunnels Zapier OmniShare Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.5	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we are going to talk about seven SAS trends for 2020.
1:00.0	SAS is also known as Software as a Service.
1:04.0	So the first one, Neil and I have already harped on this quite a bit, but I think we need
1:07.7	to drill it in a little more.
1:09.6	Product lead growth.
1:10.9	That could mean giving away a tool for free, You can call it whatever you want, giving a
	...

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