Truman's - The Coolest Cleaning Company on the Internet

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 November 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this second part of this Feature, we continue the conversation with Jon Bostock, Founder of Truman's. Jon is an entrepreneurial veteran. From his time at G.E to Big Ass Fans to Truman’s, his journey is definitely one to study.

Although with such a veteran at the wheel, Truman’s cleaning company breaks all boundaries as their tagline mentions, it truly is the “coolest cleaning company on the internet.”

Along with an extensive focus on chemicals, Truman's supply and packaging goes beyond the traditional spray bottle. Truman’s customer experience consists of personality, sustainability, and efficiency. Listen in as Jon goes through what it means to break boundaries and truly be solutions-oriented.

In Part 1, Jon discusses Creating efficiency at the foundation of the company; Building a personalized cleaning brand; Defying automation; “Cheap doesn’t not equal quality”; What it means to go the extra mile at Truman’s; and Advice for future entrepreneurs.

Join us while Ramon Vela interviews Jon in this episode and listen to him share the inside story of a brand.

For more on Truman's visit: https://www.trumans.com/

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CartText - https://carttext.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Let's build off of that momentum and let's build off of the ecosystem of kindness and
0:26.8	diversity and embracing all that to really think about the world in a forward way.
0:32.5	That's the only way we're going to create innovations that actually make the world a better place.
0:40.5	Hey, are you interested in improving your abandoned cart recovery rates? Well, let me tell you about
0:47.1	cart text. Cart text is powered by real people, not bots, not AI, real people. Cart text will contact and engage with your customers and real people, not bots, not AI, real people.
0:55.2	Cartex will contact and engage with your customers in real time to make the sales that you missed.
1:01.0	One by one, cartex will convert your abandoned carts, churn subscriptions, and billing-related
1:07.2	issues using live agents and SMS.
1:15.5	Real people getting the job done. Visit carttext.com.
1:22.4	Again, that's carttext.com. And please, please let them know that the story of a brand sent you.
1:29.2	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:34.3	Well, and I think that's a good transition over to Truman's.
1:41.3	I mean, so what led you to, so you were at GE, you went to this other company and worked there for a little bit.
1:42.9	I don't know if there, it sounds like there might have been another step in between, but what led you to
1:47.6	starting Truman's and what was the idea behind it?
1:51.8	Well, so yeah, the journey was GE and then going into restructure and sell big ass fans.
1:56.6	I met my co-founder at Bigass Fans.
1:59.1	He was a genius marketing guy and we spent a lot of time dreaming about what could be after the sale.
2:05.3	And so we went through that process together, and one of the things we looked at was opportunity in the industry.
	...

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