The United States of Camo - Streetwear with a Cause

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Kimberly Smith, Founder & CEO of The United States of Camo. The United States of Camo is a contemporary spin on traditional golf wear for men. They put 10% of every sale towards benefitting American Veterans and their families.

Kim never saw herself as someone who would get into the fashion industry.

Her father grew up very poor and later served in the military for 35 years and became a doctor. She recalls his heroic career and sites him, her uncle, and fellow war heroes as major influences for the brand.

After visiting her uncle’s grave, Kim started talking to more veterans and understanding their struggles with returning to normal life. She realized her mission is to help these heroes.

In Part 1, we hear about Kim’s father, how the brand started, and Kim’s mission.

Join us while Ramon Vela interviews Kimberly and listen to her share the inside story of a brand.

For more on The United States of Camo, visit: https://unitedstatesofcamo.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon
0:18.4	Vela.
0:21.2	Did you ever ask or were you ever able to ask them,
0:26.3	given all the challenges they went through,
0:30.9	you know, being arrested for jaywalking, being segregated,
0:35.4	everything else,
0:37.2	it just seems so interesting that being segregated, everything else.
0:44.7	It just seems so interesting that they put their life on the line for a country that I don't even know how to say it.
0:47.6	So it's kind of emotional.
0:48.6	That didn't treat them correct, right?
0:50.7	Absolutely.
0:51.1	You ever ask them what they felt about that and why they did that?
0:55.0	It's fine.
0:56.0	I didn't have the opportunity to ask my uncle to do that.
1:00.0	And I wish I had, I mean, he had a great life.
1:03.0	He had a wonderful family, great, beautiful wife, wonderful children.
1:09.0	But, you know, what really triggered this for me, he got very sick.
1:14.8	Actually, one of the last things he was able to do was when they premiered the Tuskegee Airman
1:19.4	film with Lawrence Fishhorn. If you haven't seen it, watch it. I'll pull that. That's a great movie.
1:23.6	It's a great movie. But they flew him out to Vegas where they had this big premiere and they tried to get as many
1:29.3	to ski airmen to come.
	...

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