True Vintage - The Brand that Built a Mobile App for other Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 January 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this dual feature, we continue the conversation with Rory Westbrook, Founder of True Vintage, Europe's leading online vintage retailer, and John Murray, Co-Founder with Rory, at Shoppex, the industry-leading mobile app builder for e-commerce brands as they continue their discussion on how True Vintage grew their brand and how they helped solve a mobile challenge for other brands.

In Part 2, Rory and John discuss The mobile challenge that led to building Shoppex, How True Vintage played guinea pig for the new app, What kind of customers do best with Shoppex, What types of e-commerce business models should be using mobile apps and which ones shouldn't, What's the brand moat around True Vintage and Shoppex, and so much more.

Join us while Ramon Vela interviews Rory & John as they share the inside story of a brand.

For more on True Vintage visit: https://www.truevintage.com/

For more on Shoppex visit (referral code "Podcast" for 15% discount): http://shoppex.co/

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	So we had a high traffic percentage coming from mobile on our website.
0:27.5	So over 80% of our traffic was coming from mobile.
0:31.1	And although we knew the mobile experience was good for our customers,
0:35.5	we knew it could be improved for our mobile app.
0:38.3	We also had, we often did polls and questionnaires with our customers and many of them
0:45.3	had asked for us to launch a mobile app. And before we started looking into it, we knew it's
0:52.3	a sort of expensive process to build an app from scratch and would take a long
0:57.3	time to build. And on the back of this I thought there should be software out there which allows
1:04.7	stores to easily, Shopify stores in particular, to easily build a mobile app.
1:19.0	If the framework is already there built for them where they can drag and drop and it's almost a DIY app building software.
1:23.6	Hey you.
1:25.2	Yeah, you.
1:31.6	You work so hard to acquire customers, but what are you doing to keep them happy?
1:39.2	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
1:44.6	So let me introduce you to Gorgeous, which is the number one rated helpdesk e-commerce and sets up with Shopify and dozens of other apps right out of the box.
1:50.2	So not only can they help you give better, faster, and more accurate resolutions,
1:55.4	they can even help you increase revenues.
1:58.0	So visit Gorgeous.com. Link forward slash story. Again, that's gorgeous spelled g-or-g-g-I-A-S.
2:08.5	Dot link forward slash story. And keep in mind if you sign up, you get your second month for free.
2:16.3	When we were kids, we were promised all sorts of
	...

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